By Neil Patel

Trends come and go. Bell bottom jeans, Rubix cubes, flannel. How are you supposed to keep up with it all?

This is even more of a puzzle in a digital world. Trends don’t stick around for a decade or a year. Sometimes things change overnight.

Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates.

Luckily, Twitter trending topics are an up-to-the-minute resource for staying on top of what’s hot. You’ll learn what people are talking about, how they’re feeling, what they’re wondering about, and what’s the general buzz. From that, you can build campaigns and content around topics that matter.

What Are Twitter Trending Topics and How Do They Work?

Have you seen Twitter trending topics as you scroll the news or check out the latest updates from your favorite content creators?

Twitter trending topics are based mainly on Twitter’s algorithm. Twitter figures out what many people are talking about to determine what is popular and shares it.

Under Twitter trending topics in the “What’s Happening” section, you’ll see not only popular tweets that are being reshared and commented on over and over again but also a synopsis of the stories and headlines associated with those tweets to give you some context.

Twitter uses data based on your interactions and what you’ve liked and followed to share tweets and topics that Twitter thinks you’ll be most interested in. This is especially helpful because what’s trending in your networks and with your friends may not be what’s trending on the other side of the country or world, or even what different demographics are talking about.

To find your trending topics, click on the “For You” link on the website or magnifying glass icon on the Twitter app. Then you can use the tabs to explore certain trending topics and figure out which bandwagons you can hop on, which conversations you can contribute to, and where you can focus your marketing efforts.

8 Ways to Use Twitter Trending Topics

You can use Twitter trending topics to give you insights into what’s going on in the world and help you understand your target market’s interests so that when you reach out, you speak directly to what’s important to them.

1. See What’s Popular in Your Niche

By default, Twitter is going to show trending topics tailored to your interests. This will be even more specific when you are active on Twitter. If you’re already active in following and interacting with content related to your niche, you’re going to start seeing trending topics …read more

Source:: Kiss Metrics Blog

Author: Aaron