How to Use Thought Leadership Marketing With Paid Ads

Imagine being the next Seth Godin, Gary Vaynerchuk, or Tim Ferriss.

Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success in current business ventures. Thought leadership marketing is a powerful thing.

Now, how do you transition from being a nobody to becoming a reliable thought leader? How do you build your reputation and become recognized in your niche?

Let’s learn more about how you can use paid ads to build your personal brand as a thought leader.

What Is Thought Leadership Marketing?

Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. It helps establish CEOs, executives, or individuals as reputable experts in their niche.

A marketing executive may want to become a thought leader to attract more clients to their agency. Likewise, other CEOs want to build a following to put their organization’s products and services in the limelight.

Becoming a thought leader seems to be an intimidating endeavor, but it’s possible with the right strategy.

A thought leader could work with a marketing team to churn out high-quality blog posts, educational videos, and social media content. As the fame of thought leaders grows, they could build a following and become experts in their field.

Why Should You Use Thought Leadership Marketing in Your Paid Ads?

What are the benefits of using thought leadership in paid marketing campaigns? Here are some of the top benefits you need to know.

1. Improve Brand Awareness and Exposure

Imagine a paid ad with insightful advice from a featured thought leader. With thought leadership marketing, the featured professional or executive immediately seems credible and authoritative.

More interaction with paid ads also means more exposure to your business.

Even if customers don’t click the ad immediately, repeated exposure to your paid ads will incite their curiosity and lead them to your website. When this happens, they already have a positive perception of your brand (if you have created compelling ad content).

Thought leadership content is also a great way to attract decision-makers.

In a survey of decision-makers by LinkedIn, 58 percent of respondents read one or more hours of thought leadership per week. This means investing in paid ads with thought leadership content could get your business introduced to the decision-makers of big companies.

2. Thought Leadership Marketing Attracts Business Opportunities

As more people discover your brand through paid ads, you could attract more business opportunities over time.

Getting opportunities through your thought leadership content is ideal because clients already perceive you as credible.

Check out these statistics that prove thought leadership can boost business:

Nearly half of C-suite executives share their contact information upon reading thought leadership.
Fifty-eight percent of decision-makers say they select companies based on their thought leadership content.
Sixty-one percent of decision-makers are fine with paying premium prices to collaborate with a brand that leverages thought leadership.

These statistics prove that investing in thought leadership could lead to a great …read more

Source:: Kiss Metrics Blog