How to Use Reddit Ads to Generate Sales

How to Use Reddit Ads to Generate Sales - Featured image

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach?

If you answered yes to that question, you should consider Reddit ads. Reddit has a very specific user base and culture, though, so you need to thoroughly understand the platform before you start advertising on it.

Why Should You Advertise on Reddit?

For starters, Reddit can drastically increase your audience exposure. Given the site’s emphasis on niche communities, you are also able to directly target small subsets (or subreddits) of your intended audience, offering them your services or products directly.

Ultimately, this connection with individualized subsets allows you to increase overall sales, particularly if the product you’re advertising aligns with that dedicated subset’s interests.

What Are the Different Types of Reddit Ads?

Reddit offers marketers two different ad types: promoted posts and display posts.

Promoted Posts

These ads are available as link ads or text ads. Regardless of which format you choose, they look very similar to general content on Reddit, featuring the same light blue background as non-sponsored posts. To differentiate between paid and non-paid content, these posts also contain a “Sponsored” tag.

Link ads: Easy to create and build, these Reddit ads feature a link to your website or to a specific product page. Link ads need only a headline and can be created through Reddit’s self-serve advertising platform.
Text ads: These ads link to another Reddit page that can essentially serve as a landing page for what you’re offering. These ads can drive to a forum about your product, a Reddit page with more information about your product, or any other internal Reddit page you want to create.

These ads, like the ones above from Denny’s, are perfect for driving interaction and interest with a new product or offering within a very specific community of users.

Display Posts

Much like other traditional display or banner ads, these Reddit ads are banners or rich media ads. If you’re interested in going all-in on a display post, be warned that these run at a base of $30,000.

These ads are ideal for large companies with large budgets. A few notable campaigns include household names like Absolut and Duracell.

5 Strategies to Use Reddit Ads to Increase Your Sales

While Reddit does offer marketers and advertisers access to a massive audience, it is notoriously challenging to find success advertising on the platform.

However, that doesn’t mean achieving your marketing goals on Reddit is impossible. Be sure to adhere to these five strategies to ensure your Reddit ads are set up for success.