How to Use Music in Marketing Paid Campaigns

How to Use Music in Your Paid Ad CampaignsFeatured Image

Everyone loves music. Using it in your paid ad campaigns is a powerful way to catch people’s attention or appeal to their emotions.

The right music, leveraged in the right ways, has the potential to positively affect metrics like CTR and traffic to your website.

Why is Music in Marketing Paid Campaigns Beneficial?

Over the past few years, we’ve seen some incredible marketing happen with the marriage of music and marketing.

Remember when HP worked with Meghan Trainor to help promote their HP Pavilion x360? With this creative ad, HP saw a 26 percent increase in revenue from the previous 12-week average.

Why do music and paid campaigns work so well together?

Firstly, we have to understand the importance of music as a whole.

How much music do you listen to? If you’re an average American, this will amount to around 16 hours per week.

While we all might have our favorite genres, most people listen to a variety of music styles, including pop, rock, country, indie, folk, hip hop, etc.

Since music is a part of our everyday lives, it makes sense to connect what people love to our marketing campaigns.

There are many reasons music works in marketing. Some of the most notable are:

1. Music Evokes Emotions

We’ll discuss this in more detail later, but for now, it’s essential to know that numerous studies have shown that music has the power to evoke many emotions.

This shouldn’t come as a surprise because with music, people can get cheerful, energized, relaxed, nostalgic, and so much more. If you can identify the right music for your ads, you can evoke the right emotions from your targeted audience.

2. It Can Help Your Audience Identify Your Brand

With the rise of digital marketing, both small and large brands are constantly trying to get their audience’s attention.

It’s not easy, especially because it can feel like so many brands follow identical or similar trends. This, unfortunately, results in them looking and sounding the same.

Introducing music in marketing campaigns can help your brand stick out in the oversaturated virtual crowd.

3. Increase Brand Awareness

This one on our list is a continuation of the last point.

Brand awareness has become increasingly challenging. However, the more your audience associates certain songs or music with your brand, the better they’ll remember and recognize your brand.

5 Ways to Use Music in Marketing Paid Ads

In advertising, there is no full-proof plan you can follow that will guarantee your success. However, the following tips will help set you up on the right path.