How to Use Lucrative Keywords in Question Form to Answer Users’ Queries

How to Use Lucrative Keywords to Answer Users' Queries

Want a slice of organic traffic pie without waiting two years for a piece of content to rank? You need to answer users’ queries.

Eight percent of Google searches are questions.

It doesn’t sound like much, right?

Let’s break down the numbers.

Google processes 3.5 billion searches per day, which means 28,0000,000 searches are questions. That’s a lot of searches.

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet.

What’s the featured snippet? It’s an SEO gold mine that can help you skip from position #10 to position #0 if you give the best answer for a user query.

Combine it with lucrative keywords, and it can be a winning recipe to grow site traffic and drive conversions.

Here’s how to shift your keyword strategy to answer users’ queries, position your brand as the go-to expert, and find phrases with high purchase intent.

Why Is Answering Users’ Queries With High Potential Keywords an Effective Strategy?

Have you ever heard of “semantic search?”

It’s what Google uses to understand the context of searches.

The data searching technique aims to understand the meaning of words in context and determine user intent before presenting search results.

This helps Google deliver more relevant results and show the correct answer in a featured snippet.

Now that we understand how Google understands people’s questions, we need to look at how people use search engines.

With the rise of voice search, users are shifting away from short words or phrases. Search queries are taking conversation form, which we call “long-tail keywords.”

For example, if you want to know how to change the light bulb in your fridge, you wouldn’t search “lightbulb,” you’d more likely search “how to change a light bulb in a samsung french door fridge.”

This change in search is causing Google to change how it displays answers, and it’s creating new, valuable SEO real estate opportunities.

The Power of the Featured Snippet

What’s better than position #1 on Google?

Position #0.

The featured snippet (also called the Answer Box) is a brief answer to a search query. It is extracted from the top results and sits at the top of SERP.

It looks like this: