How to Use Instagram Ads
By Neil Patel
Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. In fact, by 2023, the site is likely to exceed one billion users, according to Statista.
Your best bet for Instagram success is to share stunning visuals and high-quality photos.
Add in a branded or targeted hashtag and you’ll be connecting with your ideal customers in no time.
If you want to increase your reach even further, Instagram ads are the way to go.
If you’re not quite sure how to use Instagram ads or you’re worried about how much they cost, read on to find out how you can run effective Instagram ads on any budget.
Why Advertise on Instagram?
Instagram is growing, and it’s growing fast.
There are more than 200 million business accounts on Instagram, and that number doesn’t seem to be decreasing any time soon.
The platform’s incredible growth is all for a good reason. Marketers know it’s worth it: Instagram’s ad revenues could reach $18.16 billion by 2021.
Instagram is not only growing considerably, but it’s also bringing in some serious cash for businesses. It’s attracting tons of big brands because it’s well worth it to advertise there. Even if you’re not a multimillion-dollar brand, Instagram ads are still just as important for you to use (if not more important).
Here’s why any size business should consider Instagram as a way to promote their brand, services, or products:
- Anyone can advertise on the platform.
- You can target audiences with Facebook data since Facebook owns Instagram.
- Audience engagement is limitless. Businesses can interact with users in the comments section of their photos.
- Post ads look just like any other shared post on Instagram, which makes them feel less conspicuous.
- There are multiple ways to advertise on Instagram, including in Stories, videos, IGTV, and Shopping ads.
Whether you want to increase brand awareness, get more clicks to your website, generate sales, or boost downloads of your latest e-book, Instagram can help you reach a huge audience.
What Are Instagram’s Ad Formats?
Instagram offers a range of Instagram ads for you to utilize, giving you the creative freedom to make something spectacular and reach your goals. Here are a few options to explore and a little bit about how to leverage each one effectively.
1. Photo Ads
Photo ads show up organically in your Instagram feed as you scroll through. An Instagram photo ad looks like a post from any of the accounts you are already following but will include a little “Sponsored” notation in the corner to let people know they are looking at an ad. These ads include a call-to-action button at the bottom to push people to a specific URL or your Instagram account.
These are useful if you have a really evocative photo to share your message. …read more
Source:: Kiss Metrics Blog
