How to Use Google Scholar to Find Content Ideas and Research

Looking for a new way to research or find content ideas for your marketing content? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need.

Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles or citations on the topic of your choice.

Google Scholar is a great resource for finding articles on topics related to your niche and adding them to Google Scholar’s library.

Anyone can use this tool, such as marketers, academics, or anyone who wants to do research. All you need is an idea of what you’re looking for and a Google account.

Well-researched content helps build audience trust and positions you as a leader in your industry.

Creating content can be one of the most effective ways to promote your business. Not to mention, it costs 62 percent less than traditional marketing and can triple the number of leads you bring in.

In this blog post, we’ll discuss strategies for using Google Scholar to find marketing content ideas and research, plus tips to be successful.

Let’s get started!

How Does Google Scholar Work?

Google Scholar ranks documents based on the number of times an article has been viewed, printed, or downloaded within a set period of time (usually around one year).

Similar to Google search results, the most popular or most used topics are shown first in Google Scholar results.

Google Scholar’s aim is to rank documents the way researchers would: based on relevance and popularity.

This ranking system also means searchers can find relevant content more quickly.

Documents are added to Google Scholar’s library when publishers submit them to the Google Scholar Metadata Program. From there, documents are indexed, ranked, and made available to searchers in search results.

There is no limit on the number of documents that can be added to Google Scholar’s library—it all depends on how many publishers are participating.

This makes it easy for marketers and researchers alike to find a wide range of relevant content ideas or research topics.

8 Strategies for Using Google Scholar for Content Ideas

Google Scholar is beneficial to searchers because it allows marketers and researchers easy access to scholarly literature like academic journal papers. You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic.

No matter if you’re looking for news articles on digital marketing trends in healthcare, Google Scholar can help you get high-quality search results.

If you want to learn how to use Google Scholar successfully for your marketing research, follow the steps below.