How to Use Google Advanced Image Search for Competitive Research
By Neil Patel
Are your competitors outranking you on search?
You’ve done all the basic competitor research stuff like:
- identify competing brands
- analyze their product offering
- brush up on their price points
The only problem? You’re not finding the information you need.
The solution? Google Advanced Image Search.
It’s one of the best lesser-known tools for competitor research.
While most people use this tool to find pictures of particular places or specific image sizes, savvy digital marketers take it one step further.
You can use the filters to analyze your competitors’ marketing strategy, and over time, improve your own while outranking them on Google.
However, before we jump straight into tips and strategies, let’s go back to basics, and get clear on exactly what Google Advanced Image Search is and how the various filters work.
What Is Google Advanced Image Search?
Google Advanced Image Search gives you ultimate control over the Google Images feature.
Say goodbye to scrolling through thousands of images trying to find what you want. By using advanced image search, you can hone in on details and return more accurate search results.
While most people use the feature to save time, find an image with a particular size, or images published from a specific region, savvy digital marketers use it to snoop on competitors.
Curious?
Let’s dive into how you can use Google Advanced Image Search to your advantage.
How to Use Google Advanced Image Search
Google Advanced Image Search is easy to use. Below, I’m breaking down where you can find the dashboard and how each advanced search filter helps refine your results.
Here’s how to get to the advanced image search dashboard:
Step 1: Go to images.google.com or click on the “Images” tab from a normal search.
Step 2: Click on the gear icon in the top right-hand side corner.
Step 3: Select advanced search from the drop-down menu.
The advanced image search dashboard will load with more filter options to help you narrow down your search.
You can filter image results in the following ways:
This exact word or phrase: This is similar to searching “[keyword]” in a normal text-based query. Use it to find images using a complete phrase like “black cats” in their alt text or file name.
Any of these words: A more broad search. Use “OR” in between all the words you want to include. For example, black OR cats OR dogs.
None of these words: Filter out words and phrases you want to …read more
Source:: Kiss Metrics Blog
