How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks
By lkolowich@hubspot.com (Lindsay Kolowich Cox)
Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market.
With 1.85 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 60% of all social logins.
If you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page — to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) — you need to optimize your Facebook presence.
We know that learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features.
To help you stay ahead of the curve, we’ve put together a handy cheat sheet that businesses can use to make the most of Facebook marketing. The list is divided into three main categories depending on your goals for using Facebook:
Even with new social media platforms popping on the scene, Facebook is still the most popular social network. That’s why it’s important for your business to be on Facebook and use it to connect with your audience. With over a billion people on Facebook every day, your audience is probably on the site daily.
So, how can you use this tool to connect with your audience? Let’s dive in below.
How to Use Facebook for Marketing
1. Engage with your audience.
Social media is best known for its ability to help you connect with your audience. On Facebook, you can enter direct conversations with your target audience through comments, reactions, and even messages. By engaging with your audience, you’ll increase brand awareness and help tell your brand story.
2. Listen to your audience.
Now, when you’re on social media, it’s important that you don’t just use the tool to talk at your audience without listening when they respond. To really leverage Facebook for marketing, you should use social media listening tools and track what people are saying. You can track mentions of your company and follow hashtags so you always know what’s trending and going on with your customers.
3. Develop a contest and giveaway strategy.
A great way to use Facebook for your marketing purposes is to run contests and giveaways. Now before you dive in, make sure you develop a strategy. What kinds of things will you giveaway? How will your audience participate? It’s important to think this through and make sure your decision aligns with what your audience wants from you.
4. Promote your events.
Of course if you’re …read more
Source:: HubSpot Blog
