How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

By Neil Patel

How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible.

Businesses using DaaS platforms can see improvements in data collection, usage, and management. Additionally, offloading data management to DaaS companies means more internal capacity for business development.

Interested in getting started with a DaaS platform? Below, we’ll outline the benefits, solutions, and tools you can use to improve your data management strategies.

What Is Data as a Service (DaaS)?

Data as a service uses a cloud computing strategy to make business data readily available to stakeholders and third parties.

DaaS functions similarly to software as a service (SaaS), which removes the need for managing and downloading software locally. Unlike SaaS, which has been popular for the last decade, DaaS has only recently seen widespread adoption, primarily due to advancements in cloud computing technology.

Now, with low-cost cloud storage and bandwidth and cloud-based platforms explicitly designed for DaaS available, more businesses are moving their data storage out of local servers and into the cloud.

With DaaS services, businesses are no longer tied to local servers and storage systems, allowing them to securely store and access data remotely, collaborate with global partners, and find important business insights to drive new growth.

To put it simply, by using DaaS, you can access critical business data from anywhere at any time.

On the Gartner Hype Cycle, data and analytics services have already reached the Plateau of Productivity, showing their staying power in the market.

data as a service gartner hype cycle graph

What Are the Benefits of Using Data as a Service Tools?

Businesses of all shapes and sizes can benefit from using data as a service tools.

Here are a few ways data as a service tools can improve your current data management processes:

  • Remote collaboration: DaaS allows partners in different locations to collaborate because employees can easily access the data from their devices regardless of location.
  • Seamless data access: Cloud storage also means team members don’t need to go into the office to download a file or check their analytics, saving individual employees valuable time and energy.
  • Simple setup: Businesses that adopt these platforms can begin storing and processing their data immediately, with very little setup time.
  • Crash protection: Cloud infrastructure is less likely to crash than traditional storage methods. This makes working on a DaaS server more secure and less prone to complications.
  • Improved financial reporting: Data as a service also improves financial reporting as businesses can convert IT costs from capital expenditures into operational expenditures.
  • Cost-effective: DaaS solutions are more cost-effective, allowing businesses to direct money where it’s most needed. Automated maintenance further alleviates internal management needs.
  • Insights and improvements: With features like data marketplaces, businesses can buy, sell, and trade data to …read more

    Source:: Kiss Metrics Blog

          

    Aaron
    Author: Aaron

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