By Neil Patel

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again.

Say “Hi” to your business’s new best friend: business Pinterest accounts.

Eighty percent of Pinterest pins are repins, which means this is a platform that values sharable content. The average lifespan of a pin is three months which is much longer than Facebook which averages five to six hours, and Twitter which averages at 15-20 minutes..

Since Facebook purchased Instagram, Pinterest has become the hot ticket item for business marketing.

That’s for good reason. If an increase of 30% in Pinterest accounts over the last year isn’t an indication that your business should be joining over 250 million monthly active users, I don’t know what would be.

Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of its business accounts. Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

Perks of Pinterest Business Accounts

If you don’t have an account already, or if your account is personal, you’re going to need to sign up for an official Pinterest for Business account to tap into the full potential of Pinterest’s marketing potency. With your business account, you get:

They Offer Different Terms of Service

The terms of service are a little bit different for a business, so be sure to read through them. The difference comes from the fact that you are using the account commercially.

You’ve still got the same Acceptable Use Policy and Pin Etiquette Policy, but there are a few guidelines for commercial use:

• Don’t promote spam, “such as asking participants to comment repeatedly.”
• Don’t “run a sweepstake where each pin, repin, or like represents an entry [or] ask pinners to vote with a repin or like.”
• Don’t run contests, sweepstakes or promotions “too often.”
• Don’t “suggest that Pinterest sponsors or endorses” your business.

They Provide Educational Marketing Materials

Pinterest doesn’t just give you the platform, they create educational marketing materials to teach you how to maximize its effectiveness for marketing your business.

They offer:

• Business resources: Tools, insights, guides on best practices to help creators make the most of Pinterest
• Pinterest business community: A place where creators and business can support each other

You can also check out the Pinterest Blog to stay updated on when these materials will be out and get some basic tips.

You Get Access to Pinterest Analytics

Pinterest Analytics is one of the newest and most awesome features of a Pinterest for Business account. When you verify your account, you get access to important tracking information. You’ll be able to see which strategies and content work …read more

Source:: Kiss Metrics Blog

Author: Aaron