By esantiago@hubspot.com (Erica Santiago)

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals.

However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas.

Fortunately, I‘ve got 15 video content ideas to help you achieve your business goals. But before we get to that, I will share my secret for finding video marketing ideas and what kind of video content is popular among consumers.

Table of Contents

• How do I find video content ideas?
• What video content is most popular?
• 15 Business Video Ideas

How do I find video content ideas?

My method for finding video content ideas is pretty simple. I typically go to YouTube and social media platforms like TikTok, Instagram Reels, and Facebook and follow accounts that are within my niche or similar.

For example, I recently started creating TikToks for a new dance studio in my neighborhood to help attract more students.

To determine the type of video content I should create, I started following other dance studios on TikTok and observing their videos.

I bookmarked the ones that seemed to get the most views and started brainstorming ways to make similar videos for the dance studio. I found that the following videos seemed to do well:

• Videos of dancers doing complicated choreography
• Beginner-friendly breakdowns and tutorials on how to do certain moves
• Information on what exercises can improve the strength and stamina needed to dance

That’s the manual and, I guess, “old school” way of finding video content ideas. You can also pair this method with AI by asking tools like ChatGPT to generate video ideas for you within your niche.

I did this for a blog post and YouTube channel, but the same can also be applied to individual videos.

What video content is most popular?

According to Statista (and Statista hasn’t let me down yet), the most popular types of videos worldwide are:

• Music videos (48.2%)
• Comedy, meme, or viral videos (35%)
• Video live stream (27.7%)
• Educational videos (26%)
• Tutorial or how-to videos (25.8%)

So, what should your takeaway be? Consider ways to incorporate music, comedy, or trendy memes into your video marketing. Duolingo is a company that does this well.

I often reference its video marketing skills and wonder if the company is sick of me yet.

Whenever there’s a viral trend or song, best believe Duolingo will find a way to incorporate it into its TikTok content, and the videos almost always go viral.

You can also opt for how-to tutorials, which Fenty Beauty executes very well on its accounts. Most Fenty Beauty videos will feature a person showing the products they’re using and how to apply them to achieve specific looks.

How-to videos are a great way to show the quality of …read more

Source:: HubSpot Blog

Author: Aaron