By ttaylor@hubspot.com (Tristen Taylor)

Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people.

To help inspire you, we found 30 popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos and start ideating your YouTube channel today.

How To Come Up With a YouTube Channel Idea

There are over 51 million YouTube channels as of 2023, so you may think all the good YouTube channel ideas are already taken, but don’t be discouraged — you can still develop an excellent channel today.

First, you need to hone in on your channel’s niche. Your niche will be the topic or category your channel focuses on. Is your channel meant to support your existing business?

Or are you creating content around a passion, hobby, interest, or expertise?

Avoid having too broad a niche so your audience understands your channel‘s purpose and the kind of content they’ll see. A narrow niche also means less competition, which can grow your channel faster.

Marc Hans, senior professor at HubSpot Academy, suggests considering your end-user.

“Focus on your end-user as a role, an occupation, title, or industry,” he says. “And consider your value and expertise. For example, if you are creating a channel for aspiring marketers, what value can you share based on your experience?”

He also says to create value in your channel’s title and imaging.

“For instance, ‘Marc’s Marketing Channel’ is vague, but ‘Tips for Aspiring Marketers from a World Class Marketer’ is more compelling and direct,” Hans says.

You don’t want your channel to be too narrow to the point where you cannot create much content within your niche over time. Your niche should be broad enough to encompass different subtopics.

Subtopics are important because, according to Hans, every content you post may not appeal to every person within your audience — and that’s okay!

“If you have a YouTube channel about marketing, your audience may consist of CMOs, aspiring marketers, digital marketers, social media managers, etc.,” he says. “You should strive to give each persona something at least once every three posts.”

For instance, Frugal Aesthetic is a channel focusing on fashion. The channel covers fashion history, recommendations, reviews, commentary, and style tips.

The topic is broad enough to create different kinds of videos under the same umbrella. Still, the niche channel is unique thanks to the host’s memes, dry humor, and off-the-cuff dialogue to execute his videos.

How to Start a YouTube Channel

Once you‘ve chosen your niche, it’s time to research competitors, which would be the channels creating similar content. For example, let’s say your YouTube channel focuses on reviewing and analyzing comics.

To find other channels with the same topic, go to the YouTube search bar, type “comic book reviews,” and see what channels …read more

Source:: HubSpot Blog

Author: Aaron