Without email marketing automation, your marketing team is missing out on major opportunities to nurture and engage your target audience and existing contacts.

In this article, we’ll review common types of email marketing automation, the tools to help you establish and maintain an email marketing automation strategy, and different automation triggers you may implement at your company. But first, let’s begin by answering the most important question: what is email automation?

Email Automation

Email automation helps convert leads into customers, delight existing customers, and encourage activity like greater product adoption, upsells, evangelism, and additional purchases.

Email marketing automation eliminates time-consuming tasks, such as preparing email lists, sending generic messages, or scheduling events manually. This gives marketers and salespeople more time to work on projects that actually require their attention (or cannot be fully automated).

Email marketing automation is centered around workflows which are a pre-determined, triggered set of actions you’re directing your automation software to take for you.

Now let’s look at how this process actually works.

Pro tip: While you work through the following steps, keep the teachings from this video on email marketing in mind — many of the topics covered below are also touched on in the video and vice versa — after all, your email marketing automation is part of your email marketing strategy.

1. Select email automation software.

There are a number of email automation software on the market today — the key is selecting the option that works best for your business and goals.

For the sake of this article, we’re going to work through the following steps in this section by looking at HubSpot’s Marketing Automation tool.

But here are a few more tools for your consideration with their main features and benefits to give you an idea of what these tools are capable of.

Email Marketing Automation Tools

1. HubSpot Marketing Automation

Best email marketing automation software for: Automating email campaigns and personalizing them using integrated CRM contact data to move prospects down the funnel.

Price: Free, $45/mo (Starter), $800/ mo (Professional), $3,200/ mo (Enterprise)

With HubSpot’s Marketing Automation Software, you can automate your email drip campaigns without any code. Select triggers, conditions, and actions so your emails are sent to the right audience members at the right time.

Pair your email campaign workflows to goals so you’re able to track and analyze their success. And speaking of workflows, …read more

Source:: HubSpot Blog