How to Set up a Google Search Network Campaign (The Right Way)
By Neil Patel
Google Search Campaigns are one of the most popular forms of online advertising.
If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started.
Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own.
Let’s begin!
What are Google Search Network Campaigns?
Chances are, if you’ve used the internet, you’ve come across advertisers who are running Google Search Campaigns.
Google Search Campaigns allow for you to display advertisements in the search listings of a Google Search.
This is useful when you consider that Google processes more than 4 billion searches per day.
Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad.
For example, if you’re selling ‘fishing rods,’ you can decide to only show your ads when someone types the word ‘fishing rods,’ into Google.
Depending on how well your ad is optimized, and how much you’re bidding for your ad, you can influence how high your ad shows in the search network listings.
Google Search ads can also show up on a variety of other websites and apps.
Lay the Groundwork for Your Google Search Network Campaign
Before you run a Google Search campaign, you need to do some groundwork and develop a plan for your ad group.
Running a Google Search campaign can cost a lot of money and, if you don’t plan ahead, you’ll end up running ads that don’t generate an R.O.I. – while losing a lot of money in the process.
On top of that, if you fail to plan ahead, your conversion rate will be a lot lower than the average click-through rate of 3.17 percent.
So, what do you need to think about, when developing a Google Search Campaign plan?
One factor that you should pay attention to are the keywords that you’re going to be targeting.
Choose the Right Keywords to Target
The keywords, rather than image or text ad data, you target are arguably the most important factor when running a Search campaign.
After all, the keywords you select can influence how much your campaign is going to cost, but also the likely success of your search and display campaign.
Why?
Let’s first take a look at why keywords influence the success of your campaign.
Let’s continue with the example of ‘fishing rods,’ from earlier.
The success of your campaign is going to depend on your …read more
Source:: Kiss Metrics Blog
