Ticket sales tip #1: Get John Legend to speak at your event.

Just kidding.

Or not.

We really did invite John Legend to speak at one of our INBOUND events, but the truth is, you don’t need an A-lister to get people to attend. All of it comes down to planning — and part of that planning means driving ticket sales.

With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online. But the question remains the same. How do you get people to come to your event?

We’re going to share some of our secrets with you that helps us drive ticket sales for INBOUND every year. Ready to maximize the ROI for your next event?

1. Reward last year’s attendees.

If you have an annual event, the first thing you should do is announce the event to last year’s attendees. The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don’t have all the details for the event hammered out quite yet. Show that you appreciate them by offering them a special discount for signing up early and quickly.

And don’t worry about emailing each person manually. Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees.

2. Offer early bird pricing and sell tickets on a scarcity model.

Have at least two different types of pricing: early bird and regular. You can even have more than one type of early bird pricing to encourage people to buy before the prices increase. This sense of urgency will encourage people to buy sooner.

Consider structuring early bird pricing with a table plugin on your event website. Our INBOUND marketers recommend highlighting the distinct difference between an early bird and regular ticket, making it irresistible for people to sign up. Add a date limit, too.

Isabella Kirsch, INBOUND Marketing Manager, says, “We like to create urgency with the pricing structure to engage our audience early on. It’s important to know what you’re relying on as your lever. In a waterfall structure, for example, registrants are aware of price change dates through calendar reminders from your email team. In a scarcity system, tickets run out based on allocated amounts per price tier.”

Which one is most successful?

“We’ve done a lot of testing with both models and found both …read more

Source:: HubSpot Blog

Author: Aaron