By Neil Patel

Pandora, the popular music-streaming service, boasts over 81 million users, and the average Pandora user spends 2 hours and 15 minutes per day listening to music on the platform.

With ad options on both their free and paid platforms, Pandora music ads are a great opportunity for advertisers who want to increase their audience.

Let’s learn about how you can harness Pandora’s unique advertising platform to make your campaign goals a reality.

How Do Pandora Ads Work?

Pandora advertisers can choose among three types of ads, all of which include several subsets. Pandora’s three main ad types are:

• Pandora contents ads
• Pandora visual ads
• Pandora audio ads

Pandora Music Content Ads

This ad experience allows advertisers to share content with listeners in unique ways, including the option to build branded playlists and own all of the ad space on a particular station. In short, content ads are all about bringing content to listeners through different immersive modes.

Brand Stations

These stations give advertisers half of the ad breaks that occur on chosen stations that target certain demographics.

Artist Programs

These programs allow advertisers to align with particular artists that are relevant to their demographic.

Branded Stations

By allowing brands to build 80-100 song playlists, advertisers can craft playlists that encapsulate the theme of a campaign.

Sponsored Stations

Providing advertisers with all ad space between songs, these stations let you target specific demographics associated with stations.

Pandora Music Audio Ads

These ad experiences focus primarily on audio components. Think of the ads you hear on the radio; those interruptions that occur between songs. With Pandora audio ads, the same premise applies, with the ad playing during selected periods of time.

Platform-Specific Audio

These music ads allow advertisers to connect with their intended audience for 10-, 15-, or 30-second gaps between songs and are supplemented with a visual presence.

Audio Everywhere

These Pandora music ads help users reach beyond the platform, expanding ad reach to connected car and smart speakers.

The Audio Everywhere product allows advertisers to use a 10-, 15-, or 30-second audio spot and is accompanied by a visual ad presence.

Sequential Audio

This feature allows advertisers to tell a true story, using technology to release an extended ad sequence piece by piece.

Perfect for sharing your in-depth brand story, these ads allow you to share sequential ads in real-time, moving your listeners along the buyer’s journey with your narrative.

Dynamic Audio

This Pandora music ad draws on the platform’s intelligent ad technology to optimize factors, including weather, time, and location, to create the right message for the right listener at the right time.

By harnessing the platform’s data, you can build highly targeted ads that speak directly toward your core audience.

Pandora Music Video Ads

With the most diverse placement options to choose from, Pandora video ads offer a variety of ways to reach listeners. From trading ad interaction for listening time to strategically placed video, these …read more

Source:: Kiss Metrics Blog

Author: Aaron