How to Run a Successful Virtual Event in 2023, Plus Best Practices According to Eventbrite's CMO
As a result of the pandemic, there’s been a shift in recent years to virtual conferences.
But a virtual conference strategy can’t be a copy-and-paste of a physical one. Virtual conferences come with unique challenges, and require a new perspective to succeed.
Here, let’s explore the benefits of virtual conferences, take a look at some examples of successful virtual conferences to inspire you, and check out a few tools that can help you plan your own.
Plus, hear from Tamara Mendelsohn, CMO of Eventbrite, on her best practices for hosting a successful virtual event in 2023 and beyond.
Skip ahead:
- Virtual Conference Benefits
- 6 Virtual Event Best Practices, According to Eventbrite’s CMO
- Virtual Conferencing Tools
- Examples of Virtual Conferences
Virtual Conference Benefits
There are plenty of major benefits to hosting a virtual conference.
For one, it can lower the price of admission, enabling smaller businesses with limited budgets to purchase tickets to your conference and offer their own unique insights.
It also lowers the cost your business would have to pay for conference space, on-hand staff, catering, security, and much more.
Additionally, it allows people from across the globe to interact with each other without needing to spend exorbitant amounts on flights and hotels. Imagine how much easier it is for marketers from India, Ireland, Australia, and the U.S. to collaborate virtually, rather than trying to gather in-person.
It also may help you attract high-demand speakers who don’t have the time to commit to an in-person conference, but are happy to share industry takeaways via a quick video call or pre-recorded presentation.
Additionally, an online conference enables you to create a product — recordings from your conference — that you can continue to share and use as a lead generation tool for months and years after the initial live launch.
And, finally, there’s the obvious: sometimes unforeseen circumstances, like a global pandemic, can make in-person conferences in certain locations simply impossible.
Emily Raleigh, HubSpot’s Marketing Manager of Brand and Strategic Partnerships, provides some advice if you suddenly find yourself shifting your in-person event to a virtual one: “If you are shifting from a live event, try to add extra value to the viewers who are now tuning in online. Do an extra session. Offer more Q&A time. Give an extra special offer. Find creative ways to add extra delight moments.”
Additionally, Raleigh mentions, “Virtual events can easily lose one of the best benefits of live events: human connection. To mitigate that, keep the event engaging and get the audience involved.”
Now that we’ve explored a few benefits, let’s dive into Mendelsohn’s tips for making your next virtual event a success.
6 Virtual Event Best Practices, According to Eventbrite’s CMO
1. Identify your audience.
As you sit down with your team to organize a …read more
Source:: HubSpot Blog
Author: Aaron
