How to Pull More PPC Ad Data
By Neil Patel
We’re losing PPC ad data.
While it used to show you almost all terms, Google AdWords now only offers specific keywords that meet a certain volume threshold. General Data Protection Regulation (GDPR) has limited data from European traffic, and more restrictions could be on the way.
This lack of visibility makes it harder to know what’s working and what’s not in PPC. Whether you’re seeking increased conversions, more organic traffic, or a surge in referrals, it’s your PPC data that should tell you if you’re on track or if you need to adapt.
How can you navigate these limitations and overcome limited data?
Doing More With Less: How to Cope With Google’s Changing Data Transparency
More than 80% of U.S. consumers are worried about sharing their data. The EU has passed stringent laws regarding what information websites can gather—and what they can do with that data.
When you consider this, it’s easy to understand why Google and other organizations restrict data access.
The problem is that data is crucial to understanding how effective your PPC and SEO campaigns are.
What terms drew in the most users? Where are people finding your website? These answers are a lot less evident today than they were in the past.
So what do you do? Throw in the towel, give up on PPC ads?
I mean, you could.
Or, you could adapt to the new normal and find ways to work around the current restrictions.
Here’s the thing—PPC ad data is going to get less clear over time. You could wait, use what you have now, and hope for the best.
You could also figure out workarounds that help now so you are in a better position in the months (and years) to come.
Today, I’ll share several methods that could help you find the data you need for effective targeting and potentially make up for the shortfall in information left by PPC ad data restrictions.
Use Tools to Pull More Data
Google wants to give you less data—but they aren’t the only sheriff in town. There are plenty of other places to find PPC data. You just have to dig a bit.
Here are a few tools where you can get your hands on more data, including a few of their top features and the data you’ll find.
Ubersuggest
If you need reliable keyword data, our Ubersuggest platform is an all-in-one tool allowing you to research individual keywords, track competitors, and adjust your PPC strategy accordingly.
Here’s how to use Ubersuggest to uncover PPC data.
Head over to Ubersuggest and enter your URL, a competitor, or a keyword you want to research. For this example, we’re going to use the term “PPC data.”
Take a look at the left sidebar. You’ll see Keyword Overview, Keyword Ideas, Content Ideas, competitor reports, and SEO Explorer.
We’re going to start with the keyword ideas.
Ubersuggest offers 36 keyword ideas, …read more
Source:: Kiss Metrics Blog