How to Optimize Your Website For Free

The key factor in the “great SEO game” is how well you optimize your site. No matter how brilliant a product or service you have, you’ll have a hard time making money if no one can find it.

This guide will help you understand how to optimize your website—for free—without having to use paid tools, services, or products.

Why Should You Optimize Your Website?

When you ask yourself how to improve your website, the first thing that should come to mind is SEO optimization. We all want a website that will rank well, drive traffic, generate conversions, and help make us more money. That’s the dream, right? Well, that dream starts with a properly optimized website.

If we think back a couple of decades or so, we’ll remember simpler times where anyone could purchase a domain, make a website, and expect to get traffic. Now, as we all know, the internet is flooded with competition across pretty much any niche.

As a result, you need to be more strategic about the type of site you create, the niche you enter, and how you plan to stand out within that niche. The best way to stand out and generate attention is by carefully optimizing your site, so Google’s SERP algorithm shares you with relevant users over any competition.

Is It Possible to Optimize Your Website for Free?

A lot of marketing decisions can be expensive. Luckily, SEO is not.

It’s really easy to get started through simple methods like using alt text, creating content, and detailed keyword research. No matter your budget, you need to dedicate time and attention to your website optimization. Remember—everyone starts somewhere, and the good news is that you can completely optimize your website for free; you just need to be a bit more thrifty.

First, you have to develop a strong understanding of technical SEO and how it works.

If you’re starting from scratch, that’s okay. There are a ton of free resources online from YouTube to free courses, to endless information on my site from myself and other industry experts. The information is there, you just need to piece it together in a way that makes sense to you.

To help you learn how to optimize your website for search engines, I want to go through a step-by-step process of the essential “pieces” that contribute to a high search ranking. Best of all, if you are prepared to put the effort in yourself, these methods are free and you’ll have the same results as someone with deep pockets.

1. Do Keyword Research

The best on-site optimization always starts with keyword research. Keyword research is the process of finding words and phrases that are both relevant to your niche and also heavily searched on Google.

The trick is to find keywords that a lot of people are searching for that also don’t have a ton of competition. Now, this takes …read more

Source:: Kiss Metrics Blog