How to Optimize Your Amazon Storefront

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Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. It’s important to take advantage of every bit of help Amazon offers.

The first step to improve sales on Amazon is to get an Amazon Storefront. This gives your brand a customizable home on Amazon.

It’s not enough just to have a storefront; you need to make sure it’s in good working order and designed with your customers in mind to maximize sales. Today, I’m going to show you how to do just that. We’ll cover:

what an Amazon Storefront is
why your business should create one
how to create an Amazon Storefront
how to optimize your Storefront to boost sales

If you’re ready to get your store set up and start driving more sales on Amazon, then let’s get started.

What is an Amazon Storefront?

An Amazon Storefront is a small version of the Amazon website just for your brand. It allows consumers to shop your products away from the central Amazon store—and all of your competitors that reside there.

Your Amazon Storefront is completely customizable. You can showcase your best-selling products, tell your brand story and promote brand new products. Best of all, it’s completely free to use. That’s right, owning an Amazon Storefront won’t cost you a penny.

Why Should Your Business Create an Amazon Storefront?

Amazon Storefronts offer multiple benefits to small and medium-sized e-commerce businesses.

Increase Brand Awareness

Using an Amazon Storefront allows customers to learn more about your brand and see all your products in one place. There’s plenty of room for content and videos to give consumers a peek behind the scenes and understand what makes their brand tick.

Get an Amazon URL

An Amazon Storefront is the only way to get an Amazon.com/yourbrand domain name. This URL is an excellent way to advertise your store and direct consumers to your goods, especially if you don’t have a standalone e-commerce store.

Optimize Campaigns With Storefront Insights

Amazon’s Brand Analytics dashboard provides metrics and all the information you need to improve ad performance and boost page views.

Capitalize on Amazon’s Massive Traffic

It’s no secret Amazon is one of the most-visited websites in the world. There’s no point in small businesses trying to compete with Amazon directly. Instead, they should use Amazon Storefronts to leverage the site’s huge traffic volumes and send some their way.

Integrated Promotion

Getting the word out about your store is as important as having one in the first place. Amazon makes it easy to promote your store and your products through social sharing buttons and a range of promotional extensions.