How to Merge Twitter Accounts

If you’ve ever juggled multiple Twitter accounts, you know how challenging it can be. Not only do you need to engage your followers by producing targeted, valuable content, you also need to keep your brand message consistent across all accounts.

Sounds a little overwhelming, right?

It can be, which is why it might be worth merging your Twitter accounts instead. By unifying your Twitter presence, you can strengthen your brand story and reach a wider pool of followers across two or more separate accounts.

The problem? As of yet, there’s no official way to “merge” Twitter accounts. However, even if you can’t literally merge your existing accounts into one, you can still run them as a single unit from a marketing perspective.

Below, I’ll show you when it might be worth “merging” Twitter accounts as a marketing strategy to the extent it’s possible, and I’ll talk you through specific circumstances when dual account management is especially critical.

Why Should You Merge Your Twitter Accounts?

There are multiple reasons why merging Twitter accounts or managing them more closely could benefit your business, depending on the situation. Briefly, though, here are the three major benefits to unifying your Twitter profiles.

Consistency: It’s often easier for marketers to plan, create, and post content for just one Twitter account. This is especially true if you’re also managing profiles across multiple social media platforms.
Recognizability: Bringing multiple Twitter accounts together can build a stronger, more easily recognizable social media brand than running multiple fragmented accounts.
Clarity: Rather than confusing your followers with multiple accounts for every individual part of your business, you can bring all aspects of your company under one banner.

Essentially, merging Twitter accounts gives your followers a clearer picture of what your company stands for, and everything you offer. It makes it easier for people to reach you online, which could help you convert followers to customers.

If you’re still unconvinced, though, let me put it another way. With over 192 million daily active users, and roughly 500 million Tweets entering the global feed every day, Twitter is an incredibly active platform.

Without a consistent, recognizable, and solid Twitter strategy, it’s easy to get lost in all that noise. Merging your accounts can help you cut through the noise and set your brand apart from your competitors.

Now we’re clear on how unifying or merging Twitter accounts could benefit your business, let’s look at four occasions when this strategy could help and how to manage your accounts until merging becomes an option.

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Source:: Kiss Metrics Blog