How to Maximize Your Marketing Efforts with These High-Impact Techniques

As a marketer, I’d like to believe all my marketing efforts are high-impact.

Unfortunately, that isn’t always the case.

Consider the blog post that resulted in 25 views, and 0 leads — or the Facebook campaign that totally flopped, with a much lower ROI than expected.

Of course, high-impact marketing is any marketer’s goal. High-impact marketing means you’re getting the biggest bang for your buck, and that your time and resources are having a strong, positive impact on your business’ bottom-line.

But high-impact marketing is easier said than done. Here, we’ll explore what high-impact marketing is, examples of high-impact marketing, and finally, how you might maximize your own marketing efforts for highest possible impact.

Let’s dive in.

What is high-impact marketing?

High-impact marketing is any marketing efforts that have significant impact on your business’ bottom-line.

High-impact marketing can range depending on your business goals and industry — additionally, high-impact marketing doesn’t necessarily correlate with the amount of money you spend.

For instance, perhaps you create a low-budget YouTube video that results in thousands of views, and a 15% lead conversion rate. That’s high-impact, regardless of the amount of money you put into the video.

Fortunately, this means high-impact marketing doesn’t have to break the bank to be effective.

Of course, which types of marketing will have a high impact on your bottom-line depends on your unique marketing goals. For instance, if your goal is to increase brand awareness, perhaps you find Instagram has the highest impact. Alternatively, if your goal is to establish thought leadership, perhaps you find you have higher impact by guest posting on various blogs.

Examples of High-Impact Marketing

To fully understand the definition of high-impact marketing, let’s consider a few examples of high-impact marketing in-action:

A YouTube strategy that increases leads for your company while reaching new audiences and increasing brand awareness.
A podcast advertisement that increases sales for your new product.
A PR campaign that increases positive perception of your brand, as measured by a public perception survey.
A blog post with a 10% conversion rate, higher than industry standards.
An Instagram post that receives high engagement rates and increases your account’s follower count.
An online co-marketing webinar that enables you to reach new networks via your partner’s channels.

There are many more, of course, but ultimately, these examples are meant to demonstrate just how wide-ranging high-impact marketing can be.

High-impact marketing will depend on your goals, industry, and the types of marketing best-suited for your brand. What results in a high ROI for one company could be a waste of time for another.

Next, let’s dive into some specific high-marketing techniques you might implement depending on your goals to drive lasting results for your company.