How To Make Your Own Ecommerce Strategy

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As an online store, you drive traffic online. This means that, when people search for products or services related to what you sell, you want your business to appear in their search results. Enter ecommerce SEO.

Read on to learn more about ecommerce SEO, why it’s important, how to create an ecommerce SEO strategy, and discover tools that will help you with your process.

What is ecommerce SEO?

Ecommerce seo is the process of making your online store visible in search results so that people doing searches related to what you offer are likely to come across your website. An optimized ecommerce site is more likely to rank highly in SERPs and drive organic traffic.

Ecommerce SEO is important because 60% of people research a brand online before making a purchase. When your site is optimized, they’ll be able to find your product pages in search results and learn about what you offer. When people can find your site and learn about what you offer, they’re also more likely to make a purchase.

This type of SEO is not that different from general SEO. Still, you will focus your efforts on optimizing your site to benefit your products, like writing high-quality and keyword-rich product descriptions.

Ecommerce SEO Strategy

1. Keyword Research

Your ecommerce SEO process should begin with keyword research for your site, especially for your product pages.

This research will help you learn the words most commonly used when people search for products related to your business. You’ll then want to use these keywords in the content on your site, so Google learns when to surface your website in SERPs and so searchers know what they’ll find on your page when they click.

The image below is a product page from Supergoop for one of its sunscreen products, Unseen Sunscreen. The brief product description uses keywords that people often search for when researching sunscreens: invisible sunscreen, scentless sunscreen, SPF 40.

Image Source

You can also conduct keyword research based on your competitors to see what they’re ranking for that you aren’t. Ahrefs Content Gap Tool is a high-quality option for doing this, and you can enter the URLs for your competitors and get a full report.

2.On-page SEO

On-page SEO elements help search engines understand what’s on your site pages, like your content and HTML elements. These elements often include your keywords, so keyword research is always the first step.

1. Meta Titles

Meta titles are the headings you use to describe what’s on your page content. When you write them, you’d want to summarize the main topic of your page with a related keyword. The image below is an example from Shopify, an ecommerce platform for businesses, where the meta title describes exactly what the business is for: selling online.