By Neil Patel

Video marketing is here to stay. Cisco predicts 82 percent of all internet traffic will be video by 2022. Also, according to HubSpot, 53 percent of users want to see more video content.

If video is part of your digital marketing strategy, you’ll want to pay attention to the new learning video rich results from Google. This structured markup is fast becoming a cornerstone of video SEO for learning content.

So what is it, why does it matter, and (more importantly) how do you optimize for learning video rich results?

Here is what you need to know to implement this feature.

What Are Learning Video Rich Results, and Why Are They Important?

Learning video markup is structured data that displays key moments in educational videos, along with a short description and a time stamp, right in the search results. This allows users to see what topics a video covers and quickly skip to the most relevant part of a video.

According to Google, it is designed to provide more search visibility for educational video content.

A few notes about this new type of markup: learning video rich results only display in English, though they’re available anywhere Google Search is available.

They can show up on both mobile and desktop search results, but remember, this feature is only available for learning-related content.

Here’s an example of the code used for learning video rich results:

Why is this new markup significant? There are a few reasons why digital marketers should be paying attention.

First, schema markup helps SEO by making it easier for Google to understand what a video is about. From a user perspective, it helps users quickly find the information they need without watching an entire video.

Even better, the video rich results have a CTR of 62 percent, making it one of the top-performing rich result types.

Learning video rich results also take up more space in the search results, helping to increase visibility and click-through rates.

Here’s a look at the space a normal video takes up in the search results and another with rich results:

The rich result is bigger and far more useful than the standard video search result.

According to Google, publishers can add this markup to educational videos at any stage, from preschool to professional training.

Technical Implementation Guidelines for Learning Video Rich Results

To use this new feature, Google requires a few technical adjustments. First, your video must be educational content. Then, take these steps:

1. In addition to the Learning Video markup, Google requires adding the VideoObject schema markup, which includes a description, name, thumbnail …read more

   Source:: Kiss Metrics Blog

         

   

   Author: Aaron