By sbernazzani@hubspot.com (Sophia Bernazzani)

It’s an understatement to say that video is important to a successful marketing strategy. 92% of marketers report that videos give them a positive ROI.

You may think you need expensive equipment to create a high-quality marketing video, but you’re actually all set if you know how to make a video on an iPhone.

Sounds too good to be true? Don’t worry. In this post, we’ll walk you through our tips and best practices for filming high-quality marketing and social media videos with your handy iPhone and a few other tools.

Tips for Shooting Videos with an iPhone

Here are some best practices for filming videos with an iPhone.

1. Find a quiet place to film.

Though it‘s possible to edit out most background noise in post-production, you’re better off avoiding the issue altogether by recording in a quiet space.

If possible, book a conference space and hang signs telling people to steer clear of where you’re shooting, or bring a coworker with you to block off the area where you plan to film.

2. Make sure your iPhone has enough storage space.

Few things are more frustrating than getting this notification while filming on your phone: “iPhone Storage Full.”

If your iPhone tells you it’s out of storage as you’re filming, your phone will stop recording, and you’ll have to start over. To prevent this, ensure you have enough space before pressing “record” by deleting as many unnecessary files and apps as possible.

If necessary, purchase iCloud storage for files to free up more space on your device itself.

To do this, navigate to “Settings,” click on your name, select “iCloud,” and tap “Manage Storage” or “Manage Your Plan” to buy more space.

3. Turn off notifications.

You don’t want text notifications, push alerts, or phone calls to interrupt your filming. So, before you start, set your iPhone to Do Not Disturb mode to silence all notifications so you can record in peace.

To do this, swipe down on your phone and tap Focus, then Do Not Disturb mode. Tap Do Not Disturb again when you’re done to return your phone to normal settings.

Pro tip: Do Not Disturb is a great way to watch YouTube videos, play games, and sleep uninterrupted, too.

4. Use a tripod.

Now matter how steady you think your hands are, they probably aren’t steady enough to film a video for an extended period of time.

Now, it’s one thing if you’re scrappily putting together a Snapchat Story or a fun TikTok.

However, if you’re filming a video for your brand — especially one that will live permanently on your blog, YouTube channel, or other social media assets — you’ll need the help of a tripod to keep the video steady and clear.

You can purchase full tripods or smaller versions for your desk on Amazon, at Best Buy, …read more

Source:: HubSpot Blog

Author: Aaron