By esantiago@hubspot.com (Erica Santiago)

As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective at helping them reach their company’s overall business goals.

But what makes a good promotional video? How much does it cost to make one? How does one even make a promotional video?

Don‘t worry, I’ve got the answers. Let’s go.

Table of Contents

• What is a promotional video?
• How much does it cost to make a promotional video?
• What makes a persuasive promo video?
• How to Create a Promotional Video
• Promotional Video Examples I Love

What is a promotional video?

A promotional video promotes a product, business, event, sale, or service. It can be short, low-budget teasers that quickly grab your audience’s attention or highly stylized, long-form videos that tell a story.

This promotional video from Nike is a great example of a long-form promotional video.

How much does it cost to make a promotional video?

The cost of creating a promotional video can vary depending on different factors, such as video length, approach, and whether you outsource production to an agency or creator.

A promotional video can cost anywhere from $1,000 to $6,000 or even more if you opt for a higher or more complex production.

However, I can confidently say that it’s easier now than ever to make compelling, persuasive promotional videos on a tight budget.

For one, the majority of marketers already have smartphones, which is like carrying high-quality camera equipment in your pocket.

Check out this promotional video from Scrub Daddy. It’s short, simple, and can be easily made with a smartphone and minimal production equipment.