How to learn social media marketing: 33 resources for beginners
By Ryan@lean-labs.com (Ryan Scott)
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether you’re a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning.
To hone these skills, I’ve put together a comprehensive list of social media marketing resources.
From blogs to templates to courses, if you’re wondering how to learn social media marketing, these resources will accelerate your knowledge.
Table of Contents
How to Learn Social Media Marketing: 33 Free Resources
Social Media Marketing Blogs
Social media marketing is a science involving special communication skills. And the landscape changes constantly.
One of the best ways to develop your social media prowess and to stay up-to-date is to follow experts in the field. These blogs are always fresh with actionable information you can use to improve your marketing:
1. Social Media Examiner
Since 2009, Social Media Examiner has been one of the top social media blogs in the world. The website publishes regular blog content with valuable tips and insights. The website also puts together social media reports filled with all the important data social marketers want.
What I like: In addition to its blog, Social Media Examiner also shares a newsletter that goes out three times per week, multiple podcasts, and a YouTube channel. So no matter what learning format you prefer, Social Media Examiner makes its content accessible.
2. Social Media Today
I regularly turn to Social Media Today to find out the latest news in the social media industry. This website is the most news-driven resource on this list, regularly sharing stories about platform updates, trends, or industry changes.
Best for: Staying on top of platform news and updates.
3. Sprout Social
You may know Sprout Social as a social media management platform, but it also produces a value-packed blog. I like Sprout Social’s blog for its data-driven content that focuses on high-level strategy. Sprout Social also produces value-packed reports on the social media landscape with insights that social media managers can use to refine their strategies.
Best for: Social media strategists, teams, and agencies that want to learn how to improve strategy, set up better workflows, and communicate social performance with shareholders.
4. HubSpot Marketing Blog
Right here on the HubSpot Marketing Blog, you can find actionable how-to guides on every social network there is. The HubSpot Marketing Blog team covers everything from best practices and strategies for different social channels to post ideas to real-life experiments and examples. Before I even wrote for HubSpot, I personally turned to the Marketing Blog throughout my career when I wanted to learn about a new social media topic.
What I like: In addition to …read more
Source:: HubSpot Blog
