By Adam

Increasing social media engagement is a perfect way to raise your brand awareness and positive brand association. It helps you gain loyal followers who feel more connected to your brand and genuinely support your product by interacting with it. The access to comprehensive data will help you understand the patterns that boost engagement and thereby make your brand stand out among competitors.

In this guide, you will learn how to build a coherent strategy to boost your engagement in 2022.

1. Give Your Profile a ‘Personal Touch’

People are social creatures, and regardless of the product, they are more likely to interact with the content with a ‘human face’. No matter how aesthetic and impressive your posts are, we recommend showing real People in different content formats from time to time. Depending on your goals, it can be an employee, a happy client or a guest star—this will make your followers feel emotionally attached to the brand and will give your profile a ‘personal touch’. Do not forget to be creative and authentic by replying to the comments, and your audience will not want to miss any of your posts!

2. Improve Average Response Times

Do not let your fans wait for your answer – this can make them doubt your responsiveness and lower the loyalty to your brand. Interact with your community regularly – set up automated actions to messages, delegate them to your colleagues, prioritize the most important ones and track your performance. All this will decrease your average reaction time and will make your fans happier!

A community management tool is perfect to accomplish these tasks. You can check all your direct messages, mentions, comments and emails in one inbox and regularly track your interaction efficiency with Fanpage Karma!

3. Find Out What Content Your Fans are Most Interested in

‘Easier said than done’ – probably flashed through your head. Most social media managers are not sure what content their audience will like, even though it is a crucial factor to build a loyal community. With a good social media management tool, it can be straightforward! Fanpage Karma provides you with a qualitative analysis that clearly demonstrates what topics inspire your followers and encourage them to interact with your posts.

Just sort out the posts from your industry by any topics of your choice and – voilà! – see on the graph how well different topics reach your audience. As follows from this graph, the political posts and the posts showing employees would inspire the fans in the fast food chains industry much more by triggering higher interaction rates.

4. Find Out the Best Times to Post in Your Industry

It is not enough to post relatable content. You should also know WHEN your followers will interact with it. Knowing the best times to post, will help you reach your audience more efficiently, without ‘wasting’ your creativity on the content that …read more

Source:: Social Media Explorer

Author: Aaron