By fneedle@hubspot.com (Flori Needle)

With the potential to increase your brand awareness and build a reputable brand being so high on Instagram, understanding how to use it is essential.

While there are various ways to market yourself or your business on Instagram, it’s impossible to do so without first understanding your Instagram engagement rate.

Discover below ways to increase your engagement rate and the industry benchmarks to measure yourself against.

• What is an Instagram engagement rate?
• Why does your Instagram engagement rate matter?
• What is the average Instagram engagement rate?
• How To Calculate Your Engagement Rate On Instagram
• How to Increase Your Instagram Engagement Rate

Why does your Instagram engagement rate matter?

Instagram engagement rates are significant because they measure an audience’s interest, brand relevance, and social authority.

Audience Interest

If your content appeals to your target audience, your engagement rate will be higher.

If you take the time to review your best-performing content — i.e., posts with the most likes, shares, saves, and comments — you’ll get a feel for what your users want to see.

It’s important to note high impressions may indicate that your content has been viewed a lot, but engagement is typically defined as concrete interactions with your posts.

Relevance

If you have a high engagement rate, it’s likely your audience sees you as a relevant source of information.

They may favor your content over competitors because your content sets you apart. However, if you have a high engagement rate now, will it stay the same in three months? Is it higher than it was last year?

If you aren’t monitoring your engagement rate and using it as a benchmark for relevance, your score can decline.

Social Authority

While you’ve probably already identified your target Instagram audience, it’s never bad to add new followers and fans to the list.

These new users will take notice of your engagement — your followers, likes, comments, etc. — to decide whether or not to follow you.

They’re likely to move on to your competitors if they notice your brand’s engagement, a.k.a. social authority is not strong.

What is the average Instagram engagement rate?

There is no one-size-fits-all definition of a “good” engagement rate. It can vary by industry, B2B vs. B2C, and a series of other factors.

However, Instagram does have higher engagement rates than other social media networks.

According to the HubSpot Instagram Engagement Report, posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users.

If you want a numerical value to compare your score to, Rival IQ found that the median engagement rate across all industries is 0.064%, in a 2022 report.

The highest engagement levels are reported in the sporting industry (0.27%) and by influencers (0.23).

Because of this, it’s safe to assume that an engagement rate of around 1% is a good engagement …read more

Source:: HubSpot Blog

Author: Aaron