By Adam

The early days of social networks were dominated by text: Facebook posts, status updates, and 140-character tweets. Pictures were not far behind, and videos became a crucial part of the language of social media soon after. Only in the last year or so, though, has audio started to make a serious impact on the landscape of social networking platforms — and what an impact it is.

The audio-based social app Clubhouse has gone from 600,000 weekly active users to over 10 million in just 6 months according to data compiled by SEO firm Backlinko. It’s not just new platforms either: Twitter recently announced that they would enter into the audio space through their new Spaces feature. The implication for businesses is clear: there’s a whole new way to reach potential customers, and the time to take advantage of it is now.

Navigating an entirely new medium as a company can be intimidating, but don’t worry: almost all businesses are in the same state of uncertainty as yours. Here are 4 tips that can help you stand out from the crowd:

1. Maximize audio quality.

It sounds simple, but it’s crucial all the same: if you’re hoping to connect with people via audio, you need to be sure that audio is as high quality as possible. Cheap microphones, slapdash recording studios, and unnecessary background noise can all make audio much more difficult to listen to, thus lessening the impact that your audio presence may end up having.

The fix here may seem obvious — just buy top-level equipment and create a dedicated studio that blocks out unwanted noise — but these solutions may not be financially viable for all businesses just getting started in the world of audio engagement. Expensive equipment is great for those who can squeeze it into their budget, but it’s not the only way to increase audio quality.

Significant amounts of background noise can be scrubbed using the right API commands as explained in this helpful guide from the sound quality experts at Dolby.io, and hanging a few blankets on the walls of a small space can be the foundation of an amateur but functional recording studio. It may not sound like much, but taking steps like these can go a long way in setting your company’s audio apart from that of its competitors.

2. Engage in the right spaces.

Just sending your audio files out into the void or hopping into random conversations on Clubhouse probably won’t get you very far. Just as important as the audio content itself is where you choose to deploy it. Knowing which Twitter Space to join or Clubhouse room to find yourself in is next to impossible for those just getting started, but doing so is crucial for maximizing your over social media presence.

As Hubspot notes in their step-by-step guide to getting started on Clubhouse, the first time you open the app after getting invited, you’ll …read more

Source:: Social Media Explorer

Author: Aaron