How to Identify & Work With the Best Brand Influencers for Your Business

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I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning. That‘s the thing about brand influencer marketing — you follow them for a reason, so you don’t mind interacting with their sponsored content.

I follow this influencer because she‘s an editor of a major magazine that I enjoy reading, and her content interests me. Since I trust her opinion, I’ll check out any skincare brands she endorses.

Even though influencer marketing is a well-known marketing channel by now, it’s always important to reiterate that your customers trust the opinions of others — and that majorly impacts buying decisions.

Nearly 90% of all marketers find ROI from influencer marketing comparable to, or better than, other marketing channels.

Now that we understand the potential benefits of leveraging influencers, let’s consider strategies for identifying the most suitable ones for your industry.

What is an influencer?

An influencer is someone who‘s amassed a substantial social media audience and can sway their followers’ actions. So odds are you’ve seen them on many social media platforms, including Instagram, YouTube, TikTok, and Twitter.

Businesses can benefit from influencers by increasing brand awareness, reaching new audiences, and converting customers.

Collaborating with an influencer enables a business to use its credibility and influence its followers, resulting in higher sales and stronger customer loyalty.

Influencers can also create genuine content that resonates with their followers, helping businesses connect with their desired audience.

In 2022, 57% of marketers surveyed by HubSpot said their company worked with creators or influencers. Over one in four marketers currently leverage influencer marketing.

And 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months.

However, it’s vital to note that not all influencers and collaborations are equally advantageous. Choosing influencers based on their demographics, values, and content quality is essential so they align with your brand.

Ensure the partnership achieves the desired results by setting clear goals and expectations and tracking the campaign’s performance.

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The Benefits of Working With Brand Influencers

Do you want to work with brand influencers, or are you still on the fence? Brand influencer marketing is a recent development in online business, so you might not have much faith in its efficacy yet.

But that doesn’t mean brand influencer marketing isn’t practical. It’s one of the best ways to market your brand these days. If you aren’t convinced, here are a few benefits you can expect when working with a brand influencer.

Increased Brand Awareness

You could be the best in the world at what you do, but that doesn’t matter if nobody is aware. So how can you get more eyes on your brand, aside from the classic methods?

Brand influencer partnerships. Influencers are more prevalent than ever, and that can be to your advantage. Get more eyes on your business by tapping into a brand influencer’s audience.