How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025
By rsukhraj@hubspot.com (Ramona Sukhraj)
I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online.
But honestly, even as a preteen, I could see that it needed a lesson in humanizing AI content.
While SmarterChild could ask how I was and tell jokes, the exchanges felt, well, robotic. It couldn’t learn or remember information over time, and it had trouble navigating human quirks like slang and shorthand. It also seemed to always throw out the same canned phrases, like it was the star in an ‘80s sitcom.
Thankfully, much of this has improved today, but the challenges (and importance) of capturing human candor and understanding remain — especially for marketers.
Let’s unpack how to maintain your human touch while still reaping the benefits of AI content as a marketer.
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The Rise of AI Content
According to Pew Research, 55% of Americans use AI at least once a day.
It’s running our wearable fitness trackers and curating our Daily Mixes on Spotify. It’s giving us product recommendations on Amazon and sending those pesky emails we never read to the spam folder. And the impact doesn’t stop there.
HubSpot’s State of AI found that 62% of business leaders say their company invests in AI and automation tools for employees.
In fact, the number of marketers who use AI in their roles has jumped from 21% to 74% year over year, with more than 74% believing most people will use AI in the workplace by 2030.
But why exactly?
Simply put, AI can help people in various industries automate or expedite repetitive tasks (e.g., email automation), increase efficiency, lower costs, improve analysis, and be more productive overall — especially marketers.
So, should you use AI content?
The short answer is yes — but I say this with many asterisks. Let me explain.
As a writer and marketer, I pride myself on being able to spin up copy that converts, emails that engage, and blog articles that get readers nodding their heads. But that doesn’t mean it comes quickly or easily.
Keeping up with a full marketing calendar is hard. Every piece of content has a workflow that includes planning, research, writing, editing, staging, promotion, and analyzing.
AI content can help expedite this process, …read more
Source:: HubSpot Blog
