By danielle@marketingzillas.com (Danielle Irigoyen)

What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts?

Perhaps some people don’t want to show any biases that might deter any potential leads. Perhaps some may want to present themselves as strictly professional. Others may not care about their tone at all, but would rather focus on finding the right keywords to implement throughout their platforms. Some may not even realize just how robotic their brand’s voice really is.

Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. People like making connections. They enjoy investing their time and money in people they know are on their side and can relate to. So in today’s highly competitive world, it’s definitely in every business’s best interest to find a way to connect to their customers and leads through humanization — no matter what industry you’re in.

Why is humanizing your brand important?

Brands are not humans but customers are. In order to sell, get more conversions, increase engagement and build brand loyalty, it’s importantto first build a relationship with customers. Similar to relationships with new friends, brands need to build a rapportand establish trust in order for the customer relationship to flourish.

Humanizing your brand and adding a level of personalization will help customers connect. All of your marketing efforts and website messaging should be crafted in a way that establishes a connection with your audience. Without it you could be perceivedas a cold, faceless entitythat spawns customer indifference instead of loyalty.

How to Humanize Your Brand

Here are some helpful tips for how to start making your brand’s voice more real:

1. Begin from the inside out.

In other words, start with creating good company culture. Your CEO(s) and upper management have the potential to spread that culture like wildfire throughout your company, allowing your team to be the true advocates you want them to be.

Then, post about it! If your company did a 5K, post a photo on Instagram of employees happily crossing the finish line. If your business’s office is festively decorated according to your brand’s colors and theme, post a video tour of it on your website. Or, if your team has recently completed a certification or won an award, talk about it on LinkedIn.

Showcasing your team members on your website and social media platforms goes a lot farther than just having the basics. And, when your followers/website viewers/etc. are able to see how great it is to work at your company, they’ll be more willing to trust your professional abilities.

2. Make your brand’s tone personal, approachable and engaging.

For many businesses, portraying themselves as industry leaders is essential to generating leads and gaining credibility. And while that is certainly a crucial piece of the puzzle, it doesn’t …read more

Source:: HubSpot Blog

Author: Aaron