By Erin Rodrigue

Growing followers on TikTok can seem like slow process. And if you’re putting in the hard work to create amazing content, it can feel extra frustrating.

To help speed things up, we’ve compiled a list of the best strategies to gain followers on TikTok — fast. Of course, nothing can replace good content, but there are a few tricks you can try to explode your engagement, visibility, and, most importantly, your follower count.

Let’s dive into the best tips and tricks to grow your TikTok.

1. Stop appealing to everyone.

When you try to appeal to everyone on TikTok, the opposite happens: you end up resonating with no one.

This may sound counterintuitive. After all, to get more followers, shouldn’t you appeal to more people? In reality, targeting a niche gives you a greater chance to be seen by a pool of engaged users.

For example, fashion is a popular category on TikTok. So much so, the hashtag #fashion has over 188 billion views on the platform. If you want to post fashion-related content, you might get lost in this competitive vertical. Instead, you could focus on a sub-niche like street style or mid-sized fashion, which has a fraction of the views but a more engaged audience.

The easiest way to niche down is by knowing your audience and what they want to see. Be specific. If you’re unsure, take a look at your competition. What do they do well? What videos get the most engagement? And, of course, use your buyer personas as a compass when brainstorming video ideas.

2. Post at the right time.

Sometimes, it’s not just what you post but when you post. This is especially true on TikTok.

A recent HubSpot Blogs survey of 300+ marketers identified the best and worst times to post on TikTok. Here are the results:

• The best time of day: 3-6 PM and 6-9 PM
• The best days of the week: Friday and Saturday
• The worst time of day: 6-9 AM and 9-12 AM
• The worst days of the week: Monday and Tuesday

Since TikTok is popular with the Gen Z crowd — and they’re in school for a good part of the day — the morning and early afternoon “dead zone” makes sense.

When posting content on TikTok, stay clear of these slow hours, and try posting towards the end of the week or during the weekend.

3. Duet or Stitch top-performing videos.

TikTok offers a number of features to collaborate with others — which is key to getting more eyeballs on your content. Let’s talk about two features in particular: Duet and Stitch.

The Duet feature lets you play your video next to another user’s video. This is ideal if you want to add commentary or a funny reaction to the original video.

The Stitch feature enables you to play up to 5 seconds of someone else’s video as …read more

Source:: HubSpot Blog

Author: Aaron