By Caroline Forsey

We all know “good boss energy” when we see it.

Maybe it’s the boss who begins each 1:1 by checking-in with you and ensuring you don’t feel too overwhelmed or stressed.

Or, perhaps it’s the boss who goes out of her way to find new growth opportunities for you, and is always your biggest champion.

If you’re a leader, it’s critical you demonstrate qualities related to good boss energy. But those qualities can be difficult to pin down — which is why I spoke with nine HubSpot leaders who were nominated by their direct reports as leaders with good boss energy.

Here, we’ll dive into how those leaders believe they foster good boss energy in their roles — and how you can, too.

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What is “Good Boss Energy”?

Before we dive into HubSpot leaders’ tips for embodying good boss energy … Let’s cover what it is.

The term was started by HubSpot’s Social team as an opportunity to introduce positivity when it comes to discussing corporate culture on social media.

Leslie Green, HubSpot’s Managing Editor of Brand Social, told me, “#CorporateTok is the internet’s favorite work vent venue. But to grow better, you have to do things differently. When we entered TikTok, we saw a huge opportunity to flip the script on corporate negativity and celebrate all things ‘good work’ and ‘good leadership’ by introducing ‘Good Boss Energy.'”

She continues, “Good Boss Energy is our Culture Code in action. HubSpot’s culture is driven by a shared passion for our mission and metrics. It is a culture of amazing, growth-minded people whose values include using good judgement and solving for the customer. Good Boss Energy highlights the importance of authenticity in leadership and having HEART (being Humble, Empathetic, Adaptable, Remarkable, and Transparent.)”

To launch the campaign, HubSpot’s Social team leveraged creators of all sizes — including TikTok superstars Rod and Natalie — to fill the For You Page with inspiring and educational #GoodBossEnergy videos.

As Green puts it, “By creating our very own Good Boss Energy ambassadors, we filled #CorporateTok with much-needed positivity, established HubSpot as our audience’s growth soulmate, and demonstrated how growing better can start with you. The water cooler really is half full when you have Good Boss Energy around!”

Next, let’s dive into how you can display Good Boss Energy — including both authenticity and HEART — in the workplace.