How to Get Started with AI as a Content Creator
By esantiago@hubspot.com (Erica Santiago)
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape.
Artificial intelligence is a bit of a controversial topic in the world of content creation. In an industry that prides itself on creativity and a do-it-yourself approach, many wonder if AI has a place in the creator economy.
As a content creator myself, I’d say the answer is “Yes,” with moderation.
There are many benefits to using AI as a content creator, and many creators are already doing so. If you‘re wondering how AI works for content creators and want to start using the tool yourself, you’ve come to the right blog. Let’s get into it.
Benefits of Using AI for Content Creation
How to Use AI as a Content Creator
How to Use AI for Blog Content
How to Use AI for Video Content
How to Use AI for Your Podcast
Benefits of Using AI for Content Creation
Saves Time and Boosts Efficiency
As I said, there are many benefits to using AI as a content creator. Arguably, the biggest and most obvious benefit is that it saves time.
A while ago, I spoke with content creator and public information officer Bethany Anderson, who uses AI tools like ChatGPT to streamline the writing tasks of her job.
“There was this one week a couple of months ago when I had so many deadlines, so many social media calendars due, so many blogs due, and so many bios due — I was drowning,” she told me.
So, she gave ChatGPT a try and wound up completing days of work in just a few hours.
“We’re talking about days of your life that you get back,” she said. “And, to me, time is valuable. It’s more valuable than money.”
I also experimented with using AI to create a TikTok marketing video and was surprised by the results. From ideation to script writing to execution, the whole process took about 10 minutes when it would have taken me a bit longer without AI.
Podcaster Blaine Blous uses an AI conversion tool he and his colleague, Ramon Berrios, created called Castmagic to transcribe his content and pull important information to be repurposed in other content, such as blog posts and summaries.
“We use it to automate 90% of the legwork in transcribing and mining valuable information from long-form dialogues,” he says. “It saves a bunch of time, keeps our content organized, and lets us turn our content catalog into an evergreen source from which to create content.”
Bethany, Blaine, and I aren’t the only creators who save time using AI.
According to HubSpot’s State of AI report, 95% of professionals using AI say it helps them spend less time on manual tasks, and 88% say it allows them to allot …read more
Source:: HubSpot Blog
