How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)
It’s no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of your brunch instead of skydiving pictures in Australia.
You’re probably more marketable than you think, as Instagram is a popular channel for influencers to partner with all kinds of businesses to post all kinds of content across topic areas for all types of influencers, from micro-influencers to viral celebrities.
Here, we’re going to show you everything you need to do to get sponsored on Instagram. Keep reading to get started or click the links below to jump to a specific section of this article.
Table of Contents
- How to Get Sponsored on Instagram
- What’s a Sponsored Instagram Post?
- Using #ad and #spon Hashtags
- Things to Consider Before Accepting an Instagram Sponsorship
- Pros and Cons of Instagram Sponsorship
1. Define your brand.
You’ll see the best engagement if you’re able to define your niche. Do you want to post food and health-related content or focus on fashion? Whatever the case, it’s important to establish your brand.
In addition to the type of content you post, branding has a lot to do with your overall aesthetic. How do you want to style your posts? What’s your messaging? To further solidify your brand, you might want to consider creating a cohesive feed theme (use these feeds for inspiration).
Consistency is key. A good influencer’s posts are distinguishable and unique— a user flipping through their feed should be able to recognize the content as belonging to one influencer. Trust builds as a user continues to see the same influencers’ content.
Additionally, you might want to connect your Instagram brand with any other online presence. Creating a website with similar aesthetic and messaging is a good way to do this — the more you unify your social media accounts, the easier it will be for brands to distinguish how you can help them.
2. Know your audience.
Knowing your audience is critical for convincing a brand to work with you. It’s mutually beneficial for you, as well — if you understand your audience, you’re can correctly identify which brands will see the most success from using you as their sponsor.
Start by gathering the basics — what is the gender, age, and geographical location of your core demographic? Which of your posts do they like the best? What times of day do they respond best to content, and what can you infer from this?
The demographic information you gather will help you pitch partnerships with brands. Brands want to know who they can reach if they work with you. Explaining, “You’ll be reaching thirty-something, working women, primarily from New York, who often use Instagram first thing in the morning and prefer fitness content” is certainly more …read more
Source:: HubSpot Blog
