By Neil Patel

TikTok has steadily become one of the most popular social media apps.

According to data from Sensor Tower, TikTok now surpasses three billion downloads, and it’s the only non-Facebook app to achieve this.

Consumer spending within TikTok is looking pretty rosy, too, with TikTok surpassing $2.5 billion worldwide.

There appears to be no stopping the social media juggernaut that is TikTok, and as its popularity grows, so does the question of getting on the FYP.

If you’re new to the social media giant, the TikTok FYP consists of curated content that users see when they log in.

This article will answer how to get your TikTok on the FYP and teach you everything you need to know about the site’s mysterious algorithm and how to use it to your advantage.

However, first, let’s begin with the basics.

What Is TikTok?

TikTok is an iOS and Android social media app for creating and sharing short 15 to 60-second videos on any topic.

In 2016, the app launched as Douyin in China, and in the following year, ByteDance released it for markets outside of China as Musical.ly before rebranding to TikTok.

Now, the app boasts one billion active users, making it the fifth-largest social media site in the world.

Why is TikTok so Popular?

While it started as a fun lip-syncing app with a cult Gen Z following, it’s evolved into a way for users to share short comedy skits, business tips, and more.

As the newest social media app on the block, it could be much easier to grow a following on TikTok than on over-saturated sites like Instagram and Facebook with restricting algorithms.

TikTok also lends itself well to how we consume our content these days. With 6.6 billion smartphone users out there, TikTok’s bite-sized format is perfect for those that want to watch their content on the go.

Naturally, with the popularity of TikTok, and a keen audience, businesses are flocking to the platform. Some of the high-profile companies there include Nando’s, Levis, and BMW.

In addition, TikTok offers powerful tools for businesses to measure their performance and track engagement, allowing companies to see which videos are performing well and better understand their audience preferences. With this data, companies can create more compelling content strategies for future campaigns and grow their followings.

What Is the FYP On TikTok Designed For?

The For You page, aka “FYP,” is the first page you land on when you open the TikTok app. It’s a curated feed of videos from creators you might not follow, but TikTok’s algorithm thinks you will like them based on your interests and past interactions.

Several factors contribute to the content you see on the TikTok FYP. Each feed is unique and stems from the types of content you watch and the …read more

Source:: Kiss Metrics Blog

Author: Aaron