By Neil Patel

Marketers who use YouTube are usually keen to reach the widest audience possible. After all, the more YouTube views you get, the more exposure.

While they’re not the only metric that determines the success of your YouTube marketing, generating a decent number of views for your videos is something that you should definitely try to achieve. After all, there’s no point uploading a video if nobody is going to watch it, especially your target audience, right?

Perhaps you’ve got doubts about YouTube, and I understand that. I mean, who wants another platform to master creating content for? However, it makes absolute sense for your business to get on YouTube if you haven’t already.

YouTube attracts 2.6 billion global monthly users. Now, I can’t guarantee your success, but with such a vast audience from all walks of life, it’s likely that some of your target market will visit the platform. You might as well meet them there.

If you need some more convincing, what about this research? Google found that 40 percent of consumers bought a product they found on YouTube.

However, just posting content isn’t enough; if you’re not getting YouTube views, you’re wasting your time. Without views, you’re missing fresh opportunities to engage with your audience (incidentally, this article has some tips if you want some quick wins to increase engagement).

In this post, we’re going to take a look at tactics that you can use to get more views on YouTube.

We’ll cover some of the fundamentals to help you over the long term and some unique tactics that you can implement to generate quicker results with your target audience.

By the end of this post, you’ll have a high level of confidence in knowing what needs to be done to generate more YouTube views.

What Counts as YouTube Views?

Before moving on, there’s something I must clarify: what counts as a YouTube view?

Here’s what you need to know: YouTube views depend on someone watching a video for at least 30 seconds.

Another key note is that the viewer needs to have intentionally initiated the video viewing. For example, they’ve clicked through to it.

Rewatching a video also counts towards YouTube views, provided the video is watched for 30 seconds.

Now that you’re clear on that, let’s move on to some tips to start attracting viewers.

Great Video Content Gets More YouTube Views

It’s the golden rule on any platform, and applies here too. If you want more YouTube views, then you must publish great content.

Sure, you could just upload a video that doesn’t offer any major takeaways and press ‘publish’. That would get your content out there, but it wouldn’t be share-worthy, so why bother?

What makes excellent content?

• First, you need engaging and exciting visuals, like high-quality footage or creative animations. Whatever you choose, make sure it’s eye-catching and holds viewers’ attention. For help with creating professional-looking videos, there are plenty of tools available, like …read more

  Source:: Kiss Metrics Blog

        

  

  Author: Aaron