How to Get More User-Generated Content for Your New Business

By Gesten van der Post

User-generated content (UGC) is a powerful tool for new businesses to build brand awareness, foster engagement, and establish credibility. When customers share their experiences and create content related to your products or services, it not only amplifies your brand’s reach but also builds a sense of community and authenticity.

So how can you get more user generated content for your business? We’ve looked at some of the main methods of getting extra UGC and boosting your brand visibility and trust.

1. Engage and Interact with Your Audience

Building a strong relationship with your audience is crucial to encourage user-generated content. Actively engage with your customers on social media platforms, respond to their comments, messages, and inquiries promptly.

By fostering a sense of community, you create an environment where users feel comfortable sharing their experiences, feedback, and ideas.

2. Run Contests and Giveaways

Contests and giveaways provide an excellent incentive for customers to create user-generated content. Offer attractive rewards such as discounts, freebies, or exclusive access to encourage participation.

Ask users to submit reviews, testimonials, photos, videos, or creative entries related to your products or services. This not only generates valuable content but also generates excitement and buzz around your brand.

3. Create a Branded Hashtag

A branded hashtag serves as a powerful tool for organizing and tracking user-generated content. Develop a unique hashtag associated with your business and encourage customers to use it when posting about their experiences or using your products.

Promote the hashtag on your social media platforms, website, and marketing materials to increase visibility and encourage participation.

4. Feature User Content

Showcasing user-generated content is a great way to acknowledge and appreciate your customers while encouraging others to contribute.

Highlight user content on your website, social media platforms, or other marketing channels. This recognition not only validates your customers but also serves as a powerful social proof that can inspire others to engage with your brand.

5. Leverage Social Media

Social media platforms provide an ideal platform to encourage user-generated content. Actively engage with your audience by sharing interesting and relevant content. Encourage users to tag your business or use specific hashtags when sharing their experiences or using your products.

By creating a social media presence that encourages user participation, you can amplify your brand’s reach and generate a steady stream of user-generated content.

6. Host User-Generated Campaigns

Creating campaigns or challenges that prompt users to contribute content is an effective way to get more user-generated content.

For example, ask your customers to share their success stories, product hacks, or creative uses of your offerings. Encourage them to submit their entries through social media, email, or dedicated campaign landing pages.

By gamifying the process and offering recognition or rewards, you can incentivize customers to create content and actively engage with your brand.