By James Lang

Regardless of the genre, SoundCloud is the best platform to get started on your musical career. Whether it is a demo, your first release, or your third album, the platform has proven to carry substantial music marketing weight. It’s easy to use, free listening, and great social tools make the streaming platform one of the best out there. SoundCloud is vital for producers, singers, and songwriters because it serves as a social network, unlike other digital streaming platforms.

Like on every other network, it’s challenging to get heard as markets become saturated with music. However, there are ways to push through and be heard, and paid followers for SoundCloud are here to help you.

Quality & consistency trumps everything

Your product (productions, vocals, and overall sound) must have a high quality. We are not saying that you need to be at the same level as XXXTentacion or Avicii (both started through SoundCloud). Still, if you can meet a certain threshold in which your music is just as good, you have high chances of gaining followers. Even if you try to meet, as an example, a 70% goal of your music is as good as the professionals, you will have audience retention. It would help if you had “that” factor that stands you out from the thousands of other artists on the platform.

Now, consistency is also an essential factor. This is a constant talking point in the quality versus quantity debate. If you can consistently release an overall good song every three to four weeks, you are golden. With this formula, you will continuously be on people’s radars. Take into mind this scenario: you release a good song, and people start following you on SoundCloud because of it. If you continually release high-quality music, you’ll become a favorite to those followers. In turn, they will spread the word about you.

Your goal is to find a balance of quality and consistency, and even though it may take some time to see it, it’ll pay off.

The good old technique: download gates

One of the first techniques you should be doing as an artist, label, or network is to start using download gates. Through download gates, you exchange a download for social currency. In this instance, it would be either a SoundCloud comment, follow, repost, or all three. If you combine this method with the previously mentioned quality + consistency balance, you will quickly rack up followers.

Even though not many people download .mp3’s nowadays, there is still a niche circle. DJs and people who like old-school and don’t care for monthly payments to streaming platforms such as Spotify or Apple Music are the prime examples of those who you want to target.

Repost circles and trades

One of the best things that SoundCloud has to offer is the repost feature. You can trade with other artists reposts of each other’s music for more exposure to people through this. This will vary depending on the …read more

Source:: Social Media Explorer

Author: Aaron