By lalfred@hubspot.com (Lestraundra Alfred)

Equal parts social media platform and search engine, Pinterest had over 431 million active monthly users in early 2022. But the popularity of the platform means it’s a crowded space, and the task of getting followers on Pinterest can feel daunting.

Fortunately, there are tactics you can implement right now to increase your real follower count on Pinterest to increase web traffic, drive sales, and help your grand gain authority.

Here, we’re going to dive into everything you need to know to grow your Pinterest audience today.

1. Use a Pinterest business account.

On Pinterest, business accounts have access to tools such as unique content formats, advanced analytics, shopping features, and the ability to create an ad account to promote your content.

When creating a new account, you can opt to turn it into a business account during the setup process. If you have an existing account, you can convert it to a business account to maintain authority.

2. Optimize your username and Pinterest bio.

Your username and bio are completely searchable. Make sure you include search terms related to your niche that your customers may be looking for on Pinterest to increase profile visibility.

For example, content creator Chelsea Clark added the keyword “plant-based wellness” to her Pinterest profile, making her content more likely to show up for users who include the term “plant-based” in their Pinterest search.

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3. Post Idea Pins.

Idea Pins are a multi-page video-based format that Pinterest rolled out globally in 2021. The beta version of this feature rolled out in 2020 and was called Story Pins, and was initially used similarly to Instagram Stories.

Now, the Idea Pin feature allows creators and businesses to record, edit, and share up to 20 pages of content within one post. Notable Idea Pin features include the ability to record voiceovers, add transitions, tag other accounts, and add music.

Because Idea Pins don’t expire after 24 hours like story features on other social media platforms, creators can use the feature to grow their reach and engagement.

4. Include text on your Idea Pins.

Once you get the hang of creating Idea Pins, try including text overlays to make your content more accessible, and easy to understand. Text on Idea Pins is also searchable within Pinterest, so make sure you include keywords potential followers are searching for.

5. Focus on a specific audience.

Even if your products or services could, in theory, be purchased by anyone, you should laser focus your Pinterest marketing strategy. You’ll find that as you narrow your target, the better you’ll be able to create content that actually resonates with them. By identifying a niche and dominating it, you can expand your reach as your content is consumed, shared, and recognized.

Creating a buyer persona is the first step to defining your audience, humanizing them, and understanding their needs.

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Source:: HubSpot Blog

Author: Aaron