How to Fix Schema Validation Errors

Everyone wants to log in to Google Search Console to find their website is error-free and running perfectly. This is rarely the case, unfortunately.

The good news is schema validation error notifications offer important information you can use to fix your site.

Good SEO is about consistently taking care of the small details, and that’s exactly what Google Search Console errors allow you to do. What exactly are schema validation errors though, and how do you fix them?

In this guide we will go over schema validation errors in more detail; specifically, the most common one, called “either “offers”, “review”, or “aggregate rating” should be specified.”

What Are Schema Validation Errors?

Schema validation errors are mistakes in the formatting of your Schema data, making it difficult for Google to understand that data.

Schema is the structured data that helps the search engines understand what your page is about. By interpreting the schema of your page, the search engines can show rich results, like the ones below.

Either “offers”, “review”, or “aggregate rating” should be specified schema error - example of schema in action

While the traditional search engine listing might just be a link and meta description, rich results show a wide variety of information designed to improve the user experience.

The right schema markup can result in an increased CTR, but your rich results might not show up correctly if you have schema validation errors.

Many website builders or plugins such as Yoast SEO help take care of schema for you, but sometimes, you might still see schema validation errors in your Google Search Console (GSC).

Here’s a little more information on adding structured data to your website before we start to look at specific errors.

What Does a Schema Validation Error Mean?

If you’re not using Google Search Console to keep track of your progress with your website, then you’re missing out. It’s full of so many important insights into how your site acquires traffic and the errors that are holding back your SEO, so it’s something you should be checking in with regularly.

When you log in to GSC, a common error you might see is a schema validation error. These errors simply refer to issues with the way you have structured your data, causing Google to have problems interpreting it.

This isn’t likely to directly affect your rankings too much, but as we know, rich results help click-through rates, and this is a big part of SEO. Schema.org allows for a huge amount of information about your product to be included in your code, and all of this helps search engines better understand what you’re offering.

A search engine results page (SERP) is a competitive place, and it’s important to use all of its features to stand out …read more

Source:: Kiss Metrics Blog