By Jill Caren

If you’re confused about when, why, and how to disavow links — you aren’t alone.

We all know that backlinks are critical to your SEO success, but the quality of those backlinks can make all the difference in that success.

This post will help you understand when and how to submit a Google disavow file, which is important for protecting your domain.

Let’s dive in — but first, what is the disavow tool?

What is the disavow tool?

The disavow tool gives you the opportunity to ask Google to ignore low-quality backlinks to your website.

When you submit a disavow file to Google, you are asking them to ignore certain links that are pointing to your domain. There is no obligation for them to respect your request, but if they do, those links won’t be used in determining your ranking in search results.

It’s important to understand, however, that disavowing backlinks doesn’t remove them from your backlink profile.

Do you actually need to use the disavow tool?

Google has made it clear that they only want you to use the disavow tool if you need to.

They recommend using it if you have a manual spam penalty, or if you knowingly took part in link-building practices that might be harming you.

In 2019, Google Senior Webmaster Trends Analyst John Mueller talked about the disavow tool during Google Webmaster Central office hours.

He says, “I think for most websites out there, pretty much the really largest majority of websites, you don’t need to use the disavow tool. That’s why we have the disavow tool so separate from search console so that you don’t get tempted to using the disavow tool because it looks like this normal part of search console that everyone should be using.”

Mueller says, “[The disavow tool] is really something that you only really need to use in really extreme cases.”

To decide if you might benefit from filing a disavow, you’ll need to analyze your backlink profile, which you can learn more about below. But if you knowingly participated in what would be considered unethical backlink practices, chances are a disavow would be helpful.

What is considered a ‘bad’ backlink?

Before we tell you how to do a disavow, it’s important to understand what makes a backlink a bad one.

Google considers any link created to manipulate PageRank or a website’s ranking to be a bad link. They want you to work on creating great content that gets linked to naturally!

If you’ve purposely taken part in any kind of link-building campaign, then chances are you might have bad backlinks.

This could include:

• Purchased backlinks
• Link schemes
• Product for backlinks
• Link exchanges
• Footer links

You might look at your backlinks in various tools and see lots of spammy-looking backlinks and think you need to get rid of them — but you don’t need to worry about those.

…read more

Source:: HubSpot Blog

Author: Aaron