How to Edit PPC Ads

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start.

The benefits of PPC advertising include:

buyer conversion
increased audience reach
higher profits
stronger brand recognition
increased access to marketing data

Outside of merely increasing your profits, these five benefits work collaboratively to provide a better understanding of your buyer’s identity and habits, all while increasing name recognition and audience reach.

3 Reasons You Should Edit Your PPC Ads

The five above reasons have convinced you. You started a PPC campaign and have ads running on Google and Bing. But before you kick back and watch your profits roll in, you notice some typos.

Should you edit your PPC ads? More importantly, do you know how to edit PPC ads?

The answer to the first question is yes. By the end of this post, the answer to the second question will also be yes.

While those typos stood out immediately, there are other, less visible aspects of PPC ads that can be edited. As you dig into fixing any standout errors, be on the lookout for the following that offer opportunities for optimization.

1. Missing Ad Extensions and Bad Writing

Not having ad extensions or even optimizing them are ad mistakes that can be avoided.

Google makes it simple to write better copy and adjust settings that create the best return on investment (ROI) with ad extensions. Through using sitelinks, location, and contact extensions, you can optimize your ad.

Accessing ad extensions is easy: Log into your account, navigate to the Ad Extensions tab and get optimizing.

Using the right ad extensions for your intended audience can significantly boost your click rate by making your ad more substantial and providing the intel consumers seek.

Bad writing can cost you clicks. With limited character counts, PPC ads demand brevity while also enticing your intended audience. Study headlines that perform successfully and mimic their style in your own writing to hone your skills.

Also, be sure to include search engine optimization (SEO) best practices in your PPC ads. These strategies can go the distance in ensuring your ads have visibility and reach.

2. Lack of Understanding of Conversions

Whether your business is brick-and-mortar or online only, you must track your conversions and profit margins, which allow you to improve long-term revenue, rather than just short-term profit.

You should also establish conversion tracking for inquiries and sales for your PPC ads. To enable these tools, select “Tools and Analysis” menu option > Add new conversion.

When you determine how much you could make and which conversion rate will help you reach that goal, you can save money. As you edit your campaign, employ this …read more

Source:: Kiss Metrics Blog