How to Dominate Google in 2021

SEO is becoming harder and harder.

It takes longer to rank and you have to spend more money to get results.

The reality is, you can’t wait forever to get results, and you have no choice but to leverage SEO because everyone else is doing it.

So, what should you do?

Well, the first thing you need to do is adjust how you think about SEO.

SEO isn’t only about rankings. To be honest, I don’t even track them for my own site. It’s about getting the right kind of traffic.

You know, the visitors who are ready to buy.

Instead of teaching you how to rank for competitive terms, which is going to be even more difficult in 2021, I’m going to break down a formula that will give you much faster results and sales in this ultra-competitive environment.

Best of all, I am going to break it down into four steps as I know you don’t have the time to do everything.

Here’s the four step SEO strategy that will help you dominate Google rankings in 2021:

Google Ranking Step #1: Attract Customers Before They are Ready to Buy

The most expensive keywords to go after are buyer intent keywords. You know, the ones where someone types in a keyword and is ready to spend money right then and there.

That will always be the case. Not just from an SEO standpoint, but even a pay per click standpoint.

So should you ignore these valuable keywords?

Of course not. More so, you have to go after them no matter how long it takes to rank. You just have to be patient.

In the short run, there are other keywords with similar search patterns. Now, they aren’t as lucrative because they are more informational related.

Here’s the kicker: People research before they buy. If you can grab those searchers at the start of the journey, you can get their clicks (and purchases) for little to no money.

So how do you find the keywords that aren’t as competitive that have a similar search pattern?

Use Ubersuggest (and the accompanying free Chrome extension as you look through SERPs).

Here’s how it works:

Let’s say you are selling beard oil but you know the term is competitive and will take you a lot longer to rank for than you have.

Ubersuggest will show you all of the terms people search for on Google that has a similar search pattern to the term “beard oil.”

In other words, think of it as Google Trends in reverse. With Google Trends, you type in a query and it shows you how well the term performed over time. Using Ubersuggest, you get a list of queries that have a similar trend pattern to the main keyword you want to rank for.

In other words, if you know the term “beard oil” will cause a sale, Ubersuggest will show you other terms that match the same pattern (some keywords will be relevant while others will not).

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Source:: Kiss Metrics Blog