How to Design an Engaging Facebook Business Page [+ Tips]
Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. It should be easy enough, right? Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right?
Not quite.
If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged, the chances of generating leads and customers from it are slim.
To help you out, we created a helpful guide for creating your Facebook Business Page, and we compiled the tips below to ensure your page takes full advantage of everything Facebook marketing offers.
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How to Design a Facebook Business Page
1. Create your page.
A Facebook Business Page isn’t a user account like your personal page. It’s an asset you manage from a personal Facebook user account as a Page Administrator.
To create a Facebook Business Page, you need to:
- Choose a personal Facebook account from which you’ll create your Facebook Business Page. If you don’t have one, you’ll need to create one.
- You may want to create a new Facebook account with your work email address to keep things separate, but this isn’t required.
- Click the See all button on the left sidebar menu and then select Page from the Create menu that appears on the right.
2. Plug in your details.
On the next page, enter some basic information about your business.
- Page name: The name of your business.
- Category: The category that best describes your business. Facebook has hundreds of options, so start typing, and it will auto-populate with your business type/industry.
- Bio: Keep it short and sweet. Enter a sentence or two about who you are, what you do, and what you stand for.
Now, it’s time to make it official. Click Create Page. Congrats! You are the proud owner of a Facebook Business Page.
Next, you’ll need to enter some additional information about your business, such as:
- Website
- Phone Number
- Email Address
- Hours
- Location
Pro tip: Check out your page’s mobile view to ensure everything looks correct when accessing your page via phone.
As of 2023, 98.5% of Facebook users access the site via mobile, and 81.8% exclusively use their phones to browse the social media site. So, it’s safe to say that a mobile-conscious approach is warranted.
3. Add your profile pic and cover photo.
Now’s the time to add some style to your page with high-resolution photos that represent your brand.
- Your profile picture should include some iteration of your logo.
Source:: HubSpot Blog
