By Neil Patel

Ultimate guides are everywhere. You’ve probably read your fair share, and maybe you’ve even written a couple.

They can be a great way to get traffic, build links, and increase your authority, but they’re far from easy to create. The issue most people run into is the sheer amount of content out there nowadays. How do you create an ultimate guide if there are already tons of posts on your chosen subject?

In this post, we’ll look at the steps to creating the ultimate guide on just about anything.

What Is an Ultimate Guide?

What turns a lengthy blog post into an ultimate guide? Well, there are a few things that almost every in-depth guide has in common:

• It goes very deep into a pretty broad topic.
• It contains several chapters that look at the topic from a variety of angles.
• An industry expert or researcher writes it.

Apart from that, what you put in your ultimate guide and how you design it is up to you.

Why You Should Create an Ultimate Guide

If you didn’t know how powerful ultimate guides are already, here’s why you should start creating them right now.

Rank for Many Keywords

The length, depth, and authority that go into ultimate guides make them a fantastic weapon in your SEO arsenal. The fact that they are so detailed means they should rank for a huge number of keywords. Including internal links to your other blog posts boosts their rankings, too.

Get Backlinks

A big, in-depth resource like an ultimate guide can be a fantastic source of links. Not only can you use it to go out there and request a backlink as part of your link-building process, but other sites naturally start linking to an authoritative resource, too. So much so that your ultimate guide can continue to attract links for years to come.

Build Your Authority

There are few pieces of marketing collateral better at positioning your brand as an authority in your industry than an ultimate guide. This is your opportunity to showcase how much you know about your subject to the world and go above and beyond what has previously been written about your topic.

How to Pick Topics for Your Ultimate Guide

Picking a topic can be a huge stumbling block for many aspiring writers. Don’t get bogged down overthinking it, though. Here’s how you can find the perfect topic quickly.

Choose a Topic You Know About

This first point is obvious, but it needs to be said. You need to know your topic inside and out if you want to write an excellent guide. That doesn’t mean you can’t use a freelance writer to help you out, but you should give them a thorough brief and create the outline of the guide yourself.

Choose a Topic With High Search Traffic

Not every guide needs to be written with the express purpose of ranking in Google, but it can seriously help drive traffic and generate customers. That’s why I recommend you enter …read more

Source:: Kiss Metrics Blog

Author: Aaron