How to Create the Perfect Business Slogan

How to Create the Perfect Business Slogan Featured Image

Have a favorite slogan?

That catchphrase that just sticks in your head like a catchy tune. Sometimes it even has a little jingle or rhyming structure that adds some flair. You know it works because it stays with you. You remember it, and you remember the company it stands for.

Does your brand need a slogan? Probably. Here’s why.

What Is the Purpose of a Business Slogan?

A good slogan is catchy and bounces around your head like an earworm. However, a good business slogan is more than just a catchphrase.

It’s a rallying point for your brand. It envelops everything you stand for and everything you offer to the public.

It’s a battle cry, of sorts.

In fact, the etymology of the word slogan reflects just that. The term comes from a Gaelic Scottish term used as a battle cry. In the early 1700s, the term slogan described catchphrases used by political or other groups.

These days slogans are more important than ever as we are awash in visual and audio media, from TV and radio to the internet and digital media.

A great slogan cleverly sums up what you do, inspires engagement with your audience, and sticks with them until they need your product or service.

Your slogan can be written and spoken after your brand name, to help people remember what you’re about. You might place it just after or under your name or logo on your website, social media, marketing materials, or use it in ads. This helps your slogan become synonymous with your brand name.

Why Should Your Business Have a Slogan?

Is it worth taking the time to create a slogan for your business? In most cases, yes. Getting to the heart of your business and finding a phrase that wraps everything you stand for in an unforgettable way can become a powerful brand asset.

A great slogan ranks up there with your business name, logo, and web design.

In many ways, it can bolster your brand marketing strategy. Here’s why.

A slogan can give you a memorable identity.
A slogan provides a foundation for a creative marketing campaign.
A slogan speaks to values to rally around.
A slogan helps you take a stand.
A slogan helps customers remember you.

These are just a few of the many benefits of creating a slogan for your business. If you’re convinced, it’s time to get started on putting your slogan together.

How to Create a Business Slogan

It’s a tall order to create a short and simple slogan that absolutely hits it out of the park. The best slogans are short, unusual, and simple to pronounce.

It’s not easy, but it’s worth the exercise to come up with the right slogan.